Online retailer Oxendales has announced 62 year old supermodel Marie Helvin as the face (and body!) of it’s new lingerie range by Aliza Reger.
Always Aliza is the first lingerie collection specifically designed to fit and flatter the over 40’s figure and about time too! The iconic 1970’s model and former wife of David Bailey has modelled the new 13 piece lingerie collection of bras, basques and briefs featuring lace panelling and floral prints. I absolutely adore this collection and the beautiful Marie, who proves you don’t have to be 21 to look or feel amazing in clothes or underwear! So much pressure is put on women nowadays and with the high street focusing so much on the 18 – 35 age bracket I hear so often that the fabulous over 40’s feel left out in the cold. Thanks to Oxendales we can be happy today with fashion embracing a much wider net with this new and very beautiful collection.
At 62 Marie shows she is as confident to model as she was in her 20’s and is proud to show off her gorgeous figure in the new Oxendales lingerie collection, who are one of the leading fashion retailers for the over forties.
Brenda O’Sullivan, Oxendales county director explained that the launch follows customer feedback which shows the mature woman feels the high street does not offer fashion forward function lingerie to suit their body shapes. The collection is designed to fit and flatter many various body shapes and to make the customer feel confident and fashionable whilst also being supportive and functional.
I absolutely adore this news. Well done Oxendales! The collection launches on July 6th in bra size B-F and briefs 12 – 32 at www.oxendales.ie. prices start from €24.95.