Clerys AW Fashion Show

Published on: September 18, 2014
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A seasonal warmth was in the air as Ireland’s leading fashion press gathered in Clerys on Wednesday evening (September 17th) to see the iconic store’s Autumn/Winter collections take to the in-store runway. I really wanted to make it but last minute work meant I sadly missed out. Or did I! All set to follow the twitter chat during the show I realised Aer TV was streaming the show live for all to be a part of! What a fab idea!

It was Clerys second major fashion show this year and the first floor was decked out superbly for fashions elite to get a glimpse at what’s coming for the season ahead. This is one store that has come such a long way towards gaining a much stronger fashion reputation. With new brands to be proud of including Brakeburn and Les 100 Ciels alongside favourites like Masai, Crea, Vila, Warehouse and Mango, it seems there is something for every shopper. The question remains however, which customer it is looking for more of and hence what is at the core of their shopping identity. However, getting closer they definitely are.

Opening the live-streamed show on her return from Australia, Ireland’s top model Thalia Heffernan wore the first instalment from the Bohemian Rhapsody scene – a fur embellished cape by Jacques Vert worn over a floral print tea dress. An eclectic mix of florals, paisleys, shearling and furs, looks were teamed with brocades reflecting the bygone Bloomsbury era but with a modern twist.

Setting the tone for the cosy season ahead, the show also featured a wonderful collection of the must-have knits for AW14. Of particular note, fine cashmere dresses and chunky yet soft woollen cardigans, layered up to create cosy wearable looks featured from the decadent Les 100 Ciels label, new and exclusive to Clerys in Ireland. The French collection, designed by former Joseph designer Camille Serra, is focused on a philosophy of timelessness and simplicity with cashmere at the heart of their collection, and features luxurious tunics, dresses, sweaters and trousers at affordable prices.

Traditional heritage fabrics including tweeds and wools teamed with wax jackets presented an eclectic take on a timeless look in the styling that followed. Standout pieces included a tartan-belted dress in green, grey and tan by CC, which under new designer Emma Stordy, is enjoying an exciting AW14 season with a fresh direction evident in the much-loved classic collection. A snow leopard, boiled wool cocoon coat by Kaliko was modelled by Abbey in the scene entitled Animal Instinct.

We were also treated to a sneak preview of the Cosy snow boots and trendy goggles from the soon to open ‘Brandshop’ at Clerys. With three stores already a huge success in Camden and Portobello, Brandshop is forming a real part of the London scene, and will add to Clerys’ trendy urban offering upon its open this October.

Closing the show, romantic dresses with embroidered, printed and embellished coats encapsulated a ‘Fairytale Folk’ and magical inspired scene. The show definitely finished on a high with colour, texture and showcased Clerys as having fun interpretations of some of the seasons hottest and yet most loved trends. East formed part of this scene and although a label that is put down as being a bit too kitsch, I demand you to rethink. Like every label there are parts that are not for you or me but colour, texture and print they do very well. Individual pieces styled in a modern way and you have a quirky, extremely good quality addition for your wardrobe. Finally, drop instore to check out Mode in Pelle’s new shoe collection. Divine.

Watch some highlights from the show and check out all my fav looks are below.

Julie x

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