mean Style Fish can really inspire my style, help me make better decisions & save me money??

In ancient Eastern Mythology the word FISH is a symbol of transformation & Creation?

Because… STYLE is about so much more than shopping. Learn. Share. Connect. Be Inspired. Be part of Style Fish.

Autumn Membership Courses Launching Now!

 Style Fish has been described by The Sunday Business Post as offering a ‘UNIQUE STYLE JOURNEY’ and the Irish Independent said ‘STYLE FISH HELPS WOMEN FIND THEIR OWN STYLE’

What our Ladies say
Anne Bean – Kildare – Graduated October 27th 2009
“Style Fish has thought me to be sure of what suits me & not to be afraid to experiment. I will have so much fun with my clothes, colours & Make-up from now on!”

Ann Dunne – Laois – Graduated June 8th 2009
“I feel I can take more risks in terms of my style and know it works for me!”

Michelle Carney – Dublin – Graduated June 17th 2010
“Shopping is so much easier now!” 

WOW..I really would like to feel someone knows how to help me everyday feel great about my Style!

Your Style Fish course & Membership Costs €399. This includes your 7 week course, fully personalised Style Fish Folder which you build during your course & your Style Fish Membership.
Fascinating Fish Facts…

 Fascinating Fish Fact 1 Our Website is undergoing a stylish transformation at the moment to include our new Members area just for you, online booking, daily fashion update blogs and much more!

Fascinating Fish Fact 2 Style Fish has just enrolled our newest & first ever full time recruit Siobhan McHugh who will be helping us to roll out our course & Membership to even more ladies nationwide!

Fascinating Fish Fact 3 Our Facebook page has over 2,100 fans who are kept fashionably up to date everyday by Style Fish!

Fascinating Fish Fact 4 We love what we do & we cherish our relationship with our Members above all & the notion of ‘special’ is at the heart of all that we teach, write & share with our women. We want you to be part of it.

Our Style Fish Promise. 
Your Style Fish Membership will be a fun & useful resource to help you make better choices, save you money & inspire your style each & everyday & that is all after you have been transformed through your 7 week course!

Style Fish x 

 Sign up to a course & to become a Style Fish Member before Friday September 3rd you will receive a €30 discount!

“Tell me & I will forget. Teach me & I will learn. Involve me & I will understand.” Ancient Indian Proverb


Style Fish is undergoing some exciting developments at the moment including the development of our new Membership Area (online on where all our course graduates will have access to daily inspiration, recommendations, product reviews, forums, styling games, discounts & more! Being a Style Fish Member (by completing our course) will mean your style will be transformed, your routines will be injected with a new life & you will become part of our unique style family! It will be a fun & useful resource for women to help make better choices, save money, inspire your style aswell as being able to share with other members everyday!

We cherish our relationship with our Members above all & the notion of ‘special’ is at the heart of all that we teach, write & share with our women both through our courses & online. We are very excited to share this news with you aswell as all the details of our Autumn Course plan around the Country! 

Course dates –

–       Dublin - Thurs Sept 16th – Stillorgan Park Hotel – 7.30pm – 9.30pm (one night per week for 7 weeks)

–       Cork - Sat Sept 18th – Mahon Point Shopping Centre  – 1pm – 3pm (one morning per week for 7 weeks)

–       Portlaoise – Tues Sept 14th -The Maldron Hotel – 7.30pm – 9.30pm (one evening per week for 7 weeks)

–       Kilkenny – Wed Sept 15th – Lyrath Estate Hotel – 7.30pm – 9.30pm (One evening per week for 7 weeks)

Because style is about much more than shopping. Learn. Share. Connect. Be Inspired.

 Our Ladies say..

–     Ann Dunne – Laois – Graduated June 8th 2009

–       “Style Fish has changed the way I feel about myself. I feel I can take more risks in terms of my style and know it works for me!”

–       Catherine Keogh – Dublin – Graduated March 4th 2010 “I just went to a shop, bought an outfit, had fun doing it & didn’t even break a sweat. The best money I ever spent.”

–       Anne Bean – Kildare – Graduated October 27th 2009

–       “Style Fish has thought me to be sure of what suits me & not to be afraid to experiment with all the ideas I got, I will have so much fun with my clothes, colours & Make-up from now on!”

–       Michelle Carney – Dublin – Graduated June 17th 2010“Shopping is so much easier now!”

 The Media says..

–       The Sunday Business Post “A Unique Style Journey.”

–       The Irish Examiner “Empowering women to feel stylish”

–       The Irish Independent “Style Fish helps women find their Own Style.”

–       The Kildare Post “After taking part I feel like the most Stylish Fish in the Pond!”

–       South East Wedding Magazine “Become a Stylish Fish & part of something unique”

–       The Kilkenny People “Fishing for a new Style? Try Style Fish.”

–       Irish Country Living Magazine “Style Fish has made it their business to inject a shot of good taste & even better sense into the wardrobes of Irish women.”

–       The Irish Daily Star “Style Fish helps you build wardrobe capsules, style your outfits like a pro & injects new life into your old routines.”

–       TV Now Magazine “Forget Trinny & Susannah Style Fish is all you need to become your very own fashionista.”

Style Fish Course Content

Week 1: Body Shape Analysis. Get those Trinny & Susannah pictures from your head. This is fun, simple & does not involved stripping. Oh yes & you will now understand how to dress for your shape!

Week 2: The Style Rules to change how you dress forever! Build the perfect Capsule for you & much more

Week 3: Discover all your wow colours; from your clothes to your make-up to your hair. What suits you.

Week 4: Styling your outfits, discover your fashion personality type, getting more wear from your wardrobe & accessorize like a pro!

Week 5: Make-up lesson – Discover how easy your make-up routine should be with the right tools & products. Step by step we show you how.

Week 6: Hair Styling – Sick of the same style everyday? Want to get creative with your mane? Feel transformed with just 5 minutes to work your magic..

Week 7: Personal Shopping Trip. That’s right you are now ready to take on the shops! Choose your perfect outfit, get creative & see how much fun shopping for the new you can be!

Course Cost (Including Membership) – €399



Dublin Summer Course

Venue; Bewley’s Hotel, Leopardstown

Date; Wednesday July 7th – August 18th

 Time; 7.30pm – 9.30pm

 As Featured on The Afternoon Show & on Ireland AM be transformed with our 7 week Course (one evening per week) covering everything from dressing for your shape, styling your outfits, colour, make-up lesson, hair styling, personal shopping trip and much more. You will build a completely personalised folder during your course and you also become a Style Fish Member.

When we launch our new look website as part of oyur MembershipYou will -

–              Have exclusive access to our Members area where you can avail of discounts from shops & salons from all around the country & online

–              Receive a monthly newsletter with fashion updates, advice & inspiration from Style Fish

–              Let Style Fish help you dress for your shape with all the shops from the high street. We help you each month with what will work for your shape/ what are good buys/ how to style your outfits and where to bu

–              Chat with other style fish graduates with whom you can share questions, tips, recommendations and much more! Avail of our very special discount until July 1st of €299. Thereafter €299 Plus VAT.

Book now by calling Julie on  087 4130336  087 4130336  or email

A little boutique gem in the heart of Kilcullen, Co. Kildare is Frill Boutique. We were struck immediately by the size of this place. Located on what I would describe (sorry Kilcullen natives) as a sleepy town, this boutique is a real treat – tranquil, spacious and full of great labels with huge fitting rooms which we love. Anyway we are delighted to show you some pics of their Spring Summer stock and we think this place is well worth a visit (If you are lucky enough to be a Style Fish Member Flash your card and you might even get a discount!) and check out their all year round Sale Rail!

Cream Jovani Dress

Great french Label Rivieres De Lune

We absolutely adore these Iise Jacobson Shoess for Summer

Cream Molly Bracken gentle drapes Dress

Northland accessorised by a Fab Headpiece by designer Lorraine Domican

Rivieres De Lune

By Millinier Lorraine Domican from Newbridge - amazing headpieces stocked by Frill

Style Fish x

We NEARLY came to the conclusion that it was better not to talk about the fact we could not be at ruby Rouge Boutiques Mad Hatters Tea Party in Marlfield House Wexford last weekend and then we decided we could not and would not deprive you all of the fab fashions for what was an afternoon of elegance, tea cakes and a sea of colour! We are delighted to bring you a selection of looks from the show & want to also tell you that we have warned you ….it is first come first served with some of these Fab looks for Spring. Check out the Fab prints, the structured dresses, the layers, the girlie tulle, the amazing shoes, the maxi dresses…oh what to choose first. Ruby Rouge is open tomorrow (Good Friday).


Style Fish x

Irish Independent Tuesday Dec 29th 09

Feature written by Carissa Casey

Irish Independent Tuesday Dec 29th 09

Irish Examiner Nov 30th 2009

Style Fish Featured in their ‘Talk the Talk’ Feature!

Irish Examiner Nov 30th 2009

Marfield together with Ruby Rouge present a girlie night with Ireland’s answer to Gok Wan, Brendan Courtney!




Price €40.00, early booking is advised ! Contact Marlfield House or Ruby Rouge to reserve your place.

A VERY SPECIAL RATE OF €75 PER PERSON SHARING Bed & Breakfast is also available at Marlfield house should you wish to make a night of it!



On a wet a windy Thursday afternoon I hope some of you got to see Style Fish featured on The Afternoon Show!

Style Fish & Arnotts organised a Networking Event for businesses in the Fashion & Beauty world on Friday the 23rd of Oct in Palmerstown House, Kildare ( and The Afternoon Show had cameras rolling all morning as they were in the process of mentoring the lovely Emer Farrell back into the workplace to get involved in PR! Style Network was the choosen event and we were delighted to have Emer there on the day to help out! We were delighted that Style Fish got showcased as part of this great feature! Check out the show online on RTE PLAYER on the following link;



The Sunday Business Post Oct 18th 09

The Sunday Business Post Oct 18th 09


Durrow 1
Stylefish fashion classes

This week the very successful Durrow Scarecrow Festival took place in the picturesque village of Durrow in Co. Laois. I was delighted to be involved this year in Ladies night teaching a class for 200 very stylish ladies in the gorgeous surroundings of Castle Durrow.

Durrow 1

The theme of the class was shopping smarter for Autumn! With so many gorgeous new trends coming it was the perfect chance to inspire better shopping habits, autumn fashion resolutions and creative styling! I was also lucky enough to spend a day with the winner of the festivals first style make-over, Sinead Dempsey who is from Durrow. Sinead and myself spent a fun filled afternoon in Goods in Kilkenny picking an outfit for her unveiling on Wednesday night as part of ladies night. Sinead also had her hair and make done by the crew on hand!

Durrow 4

Durrow 5

A big thanks to Marian and all the team who have worked so hard to bring this years ladies night and the whole festival together and I was delighted Stylefish got to meet and inspire so many with some style chat!

Durrow 2

Julie x

Stylefish styled, co-ordinated and hosted 15 fashion shows all through the weekend of The 2015 Woman’s World Show 2015 in Dublin’s RDS. Each fashion show was followed by a live 10 minute personal styling masterclass for the audience also by Stylefish.

How & Why to Stop Comparing Your Style To Others - street style, stylefish
Your Style is Your Message to the world

“Happiness, peace, style and fulfilment come when you stop comparing yourself to others.”

If like me, you find yourself many times a day scrolling down along your Facebook wall or looking through the hashtag #fromwhereistand or #ootd (outfit of the day for those of you still learning) on Instagram, you know that comparing your style, your story and your life to everyone else’s becomes par for the course.

Social comparisons are at an all time high, harder to avoid than Kate Middleton’s LK Bennett Fetish, especially in fashion, where appearances are a major part of the industry. It’s very easy to scroll through Instagram and feel that your closet, your style, and essentially your entire self is inadequate.

While comparison can be a valuable source of motivation, growth and inspiration, it can also make us do a tail spin head long into a frenzy of self doubt. It is unfortunately up to you to see the wood from the trees and the wisdom from the worry in your endless scrolling.

From working in fashion and training personal stylists if there is one thing I have learnt it is what an absolute waste it is to constantly compare yourself to others. Never mind keeping up with other people. What about them keeping up with you? It’s not who you look at that’s the problem, it’s ‘how’ you choose to look at them and what you choose to take from it!

Here’s what you need to do to STOP comparing your style to others and start focusing on yourself and your style!

How & Why to Stop Comparing Your Style To Others - street style, stylefish

Recognise yourself and your style

Your style is special because it’s yours. You should be dressing for you and for your personality. Style is about feeling special, feeling good and feeling confident. Stop buying for the sake of buying and start adding items to your wardrobe that do all of the above. This is recognising yourself and your style.

Set yourself some style goals

People with goals are more satisfied with their lives (up to 20% it has been said). This idea applies to Fashion also. If you set some style goals, it might be easier to accomplish them. Plus, you’ll feel like you’re in control of your own style and you are more likely to stop comparing your style to others when you have something new to focus on.

Here are some to get you started:

1. Wear more colour, more often.

How & Why to Stop Comparing Your Style To Others - stylefish

2. Plan your outfits in advance to stop mass panic and worry :-)

3. Love your wardrobe. Do you mid your clothes? Care for them and neatly store them? Do it and change how you feel about your clothes forever!

4. Accessorise thoughtfully and buy carefully.

5. Commit yourself to learning more about fashion even if it’s just buying a good fashion magazine ever month.

How & Why to Stop Comparing Your Style To Others - buy vogue
Give Back

Rid yourself and your wardrobe of items you will never wear. Think of those who have a lot less than you do, look for your most deserving charity shop (in your eyes) and give them the clothes you don’t wear. Giving back and giving your things away makes you appreciate what you have and how your clothes will make someone else very happy.

Take off your rose tinted spectacles

Remember that life seen through an Instagram filter is usually pretty far from the real thing. Not to mention, most celebrities and magazine editorials have a team of wardrobe stylists whose entire job is to make them look incredible. We often have the tendency to be more forgiving in the way we see others, and be harshest on ourselves. Sometimes a little reality check is the best way to snap out of the comparison game.

How & Why to Stop Comparing Your Style To Others - street style

Images from

Thanks for reading :-)


Personal Stylist Summer Training Begins, new stylefish training leaflet
Personal Stylist Summer Training Begins

There is something quite satisfying about learning things during the Summer. The sun is out, summer fashion is in full swing and for a newly qualified personal stylist it is just a lovely time of the year to be qualified and start having fun with the autumn season fast approaching.

With two weeks to go (Aug 3rd) until I begin a one week intensive Personal Stylist Diploma Course, I am very excited to welcome Susan from Cork and Carol all the way from Toronto, Canada to my Summer Diploma in Personal Styling. Carol Takahashi did a 7 week evening class with me back when I first started Stylefish in Dublin 6 years ago, for her own enjoyment and now I am very humbled to say she is coming all the way from Canada to complete my full Diploma in Personal Styling August Course. Carol is a lawyer based in Toronto and I hope that once qualified she will use her Stylefish skills and qualification to allow her to get into fashion and help Canadian women with their style! Now, that is something I never thought I would hear myself say!

Personal Stylist Summer Training Begins, new stylefish training leaflet

Would you like to be styled?

So, this week to help out Carol and Susan who are both completing my Diploma course, I am looking for two volunteers. My personal stylist training includes 3 parts practical with two afternoons and one full day being spent putting into practice their learning in Dundrum Town centre and so I am looking for two ladies (one for each student) who would like to be styled by Carol and Susan on their final training day, which will be Sunday August 9th? If you are free and want to get involved email

Industry Insights

I try my best to make sure each training group I have gets to experience first hand what it’s really like to work in fashion and to truly make a difference to how women feel about their style. This training session Susan and Carol will get to meet and hear from Lorna Weightman of who moved from being an accountant to a fashion presenter with Xpose and writing her own blog. Lorna will be coming into talk to students during their training.

Keep up to date

Training will be taking pace in the heart of Dublin in the studios os Beauty Bootcamp just off Fitzwilliam Square so be sure to drop back as I will be putting up training updates, pictures from practical styling sessions and lots more for all my Autumn training courses. If you would like to know more about gaining a personal styling qualification feel free to drop me a mail. Remember a journey of a thousand miles starts with that first step!

Personal Stylist Summer Training Begins, beauty bootcamp studios

My aim as we come to the second half of 2015 (where is this year going) is to continue to grow a strong and fashion mad community of students and graduates who simply want a fun, supportive way to indulge their passion for fashion and utilise my knowledge, contacts, experience and brand if they want to take that further and make money doing something they love – working as a freelance personal stylist!

Don’t forget, if you would like to take part in a fun and free styling session on Sunday August 9th in Dundrum Town Centre, drop me a mail (

Julie x



Fashion Designer Lya Solis With Beautiful New Collection - stylefish
Fashion Designer, Lya Unveils New Pre Autumn Collection

Lya Solis, a Russian born womenswear fashion designer living and working in Dublin is highly acclaimed for her work. Lya graduated in Moscow in 1999 with a Degree in Art. She went on to develop her passion for luxury womenswear with further studies in the Grafton Academy in Dublin before she went on to be a fashion designer.

Lya is known and loved for her feminine approach to design and tailoring. Her focus (which fascinates me) is on creating clothes that make women feel confident and embrace their body shape all the while focusing on their femininity. I recently got to see some of Lya’s current (pre autumn/ winter) collection (which you can see in Lya’s design studio and shop in Powerscourt Towncentre in Dublin) and I loved it all. In the collection Lya uses the most beautiful fabrics such as cashmere, beaded lace, python and leather, all of which she has sourced from Italy, France, Japan and USA.

Combining beautiful textures with timeless tailoring, the fashion designer has taken her inspiration from the beauty of the Irish landscape and features three staple stories which I loved :-)

Sky gazing

The daywear collection from Lya Solis is a palette of blush soft pinks and dreamy blues inspired by the changing colours of the Irish sky, from eerie pinks, to clouded blues and deeper midnight hues.

Fashion Designer Lya Solis With Beautiful New Collection - stylefish
Dark Nights

Look out for a beautiful contrast of textures; using leathers, wools, furs, hand-beaded embellishments and sheer mesh to showcase the Lya Solis woman as strong, independent and a true fashion lover! This navy blue dress is just amazing and definitely my favourite from the collection.

Fashion Designer Lya Solis With Beautiful New Collection - stylefish - dark nights collection
Enchanting Embellishment

The evening collection from Lya offers a vast array of styles from heavily handmade lace to subtly beaded bridal and intricate pretty pearls but all in a soft palette of nudes and creamy whites. Embellishment is a key part of what makes Lya’s collections stand out at any event with each piece meticulously hand made.

Fashion Designer Lya Solis With Beautiful New Collection - stylefish - beautiful embellishment

Definitely an investment for a very special occasion, prices start at €499. Lya is one Irish designer we definitely need to keep track of! For more information visit or follow Lya on twitter @LyaSolis.