mean Style Fish can really inspire my style, help me make better decisions & save me money??

In ancient Eastern Mythology the word FISH is a symbol of transformation & Creation?

Because… STYLE is about so much more than shopping. Learn. Share. Connect. Be Inspired. Be part of Style Fish.

Autumn Membership Courses Launching Now!

 Style Fish has been described by The Sunday Business Post as offering a ‘UNIQUE STYLE JOURNEY’ and the Irish Independent said ‘STYLE FISH HELPS WOMEN FIND THEIR OWN STYLE’

What our Ladies say
Anne Bean – Kildare – Graduated October 27th 2009
“Style Fish has thought me to be sure of what suits me & not to be afraid to experiment. I will have so much fun with my clothes, colours & Make-up from now on!”

Ann Dunne – Laois – Graduated June 8th 2009
“I feel I can take more risks in terms of my style and know it works for me!”

Michelle Carney – Dublin – Graduated June 17th 2010
“Shopping is so much easier now!” 

WOW..I really would like to feel someone knows how to help me everyday feel great about my Style!

Your Style Fish course & Membership Costs €399. This includes your 7 week course, fully personalised Style Fish Folder which you build during your course & your Style Fish Membership.
Fascinating Fish Facts…

 Fascinating Fish Fact 1 Our Website is undergoing a stylish transformation at the moment to include our new Members area just for you, online booking, daily fashion update blogs and much more!

Fascinating Fish Fact 2 Style Fish has just enrolled our newest & first ever full time recruit Siobhan McHugh who will be helping us to roll out our course & Membership to even more ladies nationwide!

Fascinating Fish Fact 3 Our Facebook page has over 2,100 fans who are kept fashionably up to date everyday by Style Fish!

Fascinating Fish Fact 4 We love what we do & we cherish our relationship with our Members above all & the notion of ‘special’ is at the heart of all that we teach, write & share with our women. We want you to be part of it.

Our Style Fish Promise. 
Your Style Fish Membership will be a fun & useful resource to help you make better choices, save you money & inspire your style each & everyday & that is all after you have been transformed through your 7 week course!

Style Fish x 

 Sign up to a course & to become a Style Fish Member before Friday September 3rd you will receive a €30 discount!

“Tell me & I will forget. Teach me & I will learn. Involve me & I will understand.” Ancient Indian Proverb


Style Fish is undergoing some exciting developments at the moment including the development of our new Membership Area (online on where all our course graduates will have access to daily inspiration, recommendations, product reviews, forums, styling games, discounts & more! Being a Style Fish Member (by completing our course) will mean your style will be transformed, your routines will be injected with a new life & you will become part of our unique style family! It will be a fun & useful resource for women to help make better choices, save money, inspire your style aswell as being able to share with other members everyday!

We cherish our relationship with our Members above all & the notion of ‘special’ is at the heart of all that we teach, write & share with our women both through our courses & online. We are very excited to share this news with you aswell as all the details of our Autumn Course plan around the Country! 

Course dates –

–       Dublin - Thurs Sept 16th – Stillorgan Park Hotel – 7.30pm – 9.30pm (one night per week for 7 weeks)

–       Cork - Sat Sept 18th – Mahon Point Shopping Centre  – 1pm – 3pm (one morning per week for 7 weeks)

–       Portlaoise – Tues Sept 14th -The Maldron Hotel – 7.30pm – 9.30pm (one evening per week for 7 weeks)

–       Kilkenny – Wed Sept 15th – Lyrath Estate Hotel – 7.30pm – 9.30pm (One evening per week for 7 weeks)

Because style is about much more than shopping. Learn. Share. Connect. Be Inspired.

 Our Ladies say..

–     Ann Dunne – Laois – Graduated June 8th 2009

–       “Style Fish has changed the way I feel about myself. I feel I can take more risks in terms of my style and know it works for me!”

–       Catherine Keogh – Dublin – Graduated March 4th 2010 “I just went to a shop, bought an outfit, had fun doing it & didn’t even break a sweat. The best money I ever spent.”

–       Anne Bean – Kildare – Graduated October 27th 2009

–       “Style Fish has thought me to be sure of what suits me & not to be afraid to experiment with all the ideas I got, I will have so much fun with my clothes, colours & Make-up from now on!”

–       Michelle Carney – Dublin – Graduated June 17th 2010“Shopping is so much easier now!”

 The Media says..

–       The Sunday Business Post “A Unique Style Journey.”

–       The Irish Examiner “Empowering women to feel stylish”

–       The Irish Independent “Style Fish helps women find their Own Style.”

–       The Kildare Post “After taking part I feel like the most Stylish Fish in the Pond!”

–       South East Wedding Magazine “Become a Stylish Fish & part of something unique”

–       The Kilkenny People “Fishing for a new Style? Try Style Fish.”

–       Irish Country Living Magazine “Style Fish has made it their business to inject a shot of good taste & even better sense into the wardrobes of Irish women.”

–       The Irish Daily Star “Style Fish helps you build wardrobe capsules, style your outfits like a pro & injects new life into your old routines.”

–       TV Now Magazine “Forget Trinny & Susannah Style Fish is all you need to become your very own fashionista.”

Style Fish Course Content

Week 1: Body Shape Analysis. Get those Trinny & Susannah pictures from your head. This is fun, simple & does not involved stripping. Oh yes & you will now understand how to dress for your shape!

Week 2: The Style Rules to change how you dress forever! Build the perfect Capsule for you & much more

Week 3: Discover all your wow colours; from your clothes to your make-up to your hair. What suits you.

Week 4: Styling your outfits, discover your fashion personality type, getting more wear from your wardrobe & accessorize like a pro!

Week 5: Make-up lesson – Discover how easy your make-up routine should be with the right tools & products. Step by step we show you how.

Week 6: Hair Styling – Sick of the same style everyday? Want to get creative with your mane? Feel transformed with just 5 minutes to work your magic..

Week 7: Personal Shopping Trip. That’s right you are now ready to take on the shops! Choose your perfect outfit, get creative & see how much fun shopping for the new you can be!

Course Cost (Including Membership) – €399



Dublin Summer Course

Venue; Bewley’s Hotel, Leopardstown

Date; Wednesday July 7th – August 18th

 Time; 7.30pm – 9.30pm

 As Featured on The Afternoon Show & on Ireland AM be transformed with our 7 week Course (one evening per week) covering everything from dressing for your shape, styling your outfits, colour, make-up lesson, hair styling, personal shopping trip and much more. You will build a completely personalised folder during your course and you also become a Style Fish Member.

When we launch our new look website as part of oyur MembershipYou will -

–              Have exclusive access to our Members area where you can avail of discounts from shops & salons from all around the country & online

–              Receive a monthly newsletter with fashion updates, advice & inspiration from Style Fish

–              Let Style Fish help you dress for your shape with all the shops from the high street. We help you each month with what will work for your shape/ what are good buys/ how to style your outfits and where to bu

–              Chat with other style fish graduates with whom you can share questions, tips, recommendations and much more! Avail of our very special discount until July 1st of €299. Thereafter €299 Plus VAT.

Book now by calling Julie on  087 4130336  087 4130336  or email

A little boutique gem in the heart of Kilcullen, Co. Kildare is Frill Boutique. We were struck immediately by the size of this place. Located on what I would describe (sorry Kilcullen natives) as a sleepy town, this boutique is a real treat – tranquil, spacious and full of great labels with huge fitting rooms which we love. Anyway we are delighted to show you some pics of their Spring Summer stock and we think this place is well worth a visit (If you are lucky enough to be a Style Fish Member Flash your card and you might even get a discount!) and check out their all year round Sale Rail!

Cream Jovani Dress

Great french Label Rivieres De Lune

We absolutely adore these Iise Jacobson Shoess for Summer

Cream Molly Bracken gentle drapes Dress

Northland accessorised by a Fab Headpiece by designer Lorraine Domican

Rivieres De Lune

By Millinier Lorraine Domican from Newbridge - amazing headpieces stocked by Frill

Style Fish x

We NEARLY came to the conclusion that it was better not to talk about the fact we could not be at ruby Rouge Boutiques Mad Hatters Tea Party in Marlfield House Wexford last weekend and then we decided we could not and would not deprive you all of the fab fashions for what was an afternoon of elegance, tea cakes and a sea of colour! We are delighted to bring you a selection of looks from the show & want to also tell you that we have warned you ….it is first come first served with some of these Fab looks for Spring. Check out the Fab prints, the structured dresses, the layers, the girlie tulle, the amazing shoes, the maxi dresses…oh what to choose first. Ruby Rouge is open tomorrow (Good Friday).


Style Fish x

Irish Independent Tuesday Dec 29th 09

Feature written by Carissa Casey

Irish Independent Tuesday Dec 29th 09

Irish Examiner Nov 30th 2009

Style Fish Featured in their ‘Talk the Talk’ Feature!

Irish Examiner Nov 30th 2009

Marfield together with Ruby Rouge present a girlie night with Ireland’s answer to Gok Wan, Brendan Courtney!




Price €40.00, early booking is advised ! Contact Marlfield House or Ruby Rouge to reserve your place.

A VERY SPECIAL RATE OF €75 PER PERSON SHARING Bed & Breakfast is also available at Marlfield house should you wish to make a night of it!



On a wet a windy Thursday afternoon I hope some of you got to see Style Fish featured on The Afternoon Show!

Style Fish & Arnotts organised a Networking Event for businesses in the Fashion & Beauty world on Friday the 23rd of Oct in Palmerstown House, Kildare ( and The Afternoon Show had cameras rolling all morning as they were in the process of mentoring the lovely Emer Farrell back into the workplace to get involved in PR! Style Network was the choosen event and we were delighted to have Emer there on the day to help out! We were delighted that Style Fish got showcased as part of this great feature! Check out the show online on RTE PLAYER on the following link;



The Sunday Business Post Oct 18th 09

The Sunday Business Post Oct 18th 09

Little Julie

Hi all,

I’m back! Well, kind of! I am in the middle of teaching a fabulous group of ladies in my Autumn Diploma in Personal Styling in Dublin, busy getting into life in the UK and also busy building a house (that Paul and I may rent out!) in Dublin too ;-) So, all in all, I have been doing! I wanted to share something with you guys. I have been an avid follower and have become a bit obsessed with the Irish Times Abroad and the inspiring, sad, happy and reflective stories they share about people whose lives take them away from and in some cases back to the Emerald Isle. If you haven’t read any of the content, you should. It’s mostly very inspiring to share a little part of what people from Ireland go through in living around the world.

Anyhow, having burnt myself out last year after 8 years on the treadmill of my business journey in recessionary Ireland, I was inspired to pack my bags and take off last year (by myself) to Vietnam for an 8 week journey of self discovery (no Eat, Pray Love analogies lol:-). In short, it was amazing. It completely opened my eyes again to the world and the amazing people in it. You get a bit blinkered I think when you are trying to grow a business. I discovered amongst lots of things, that I wanted to change things in my life and I wanted to share my story. Even if it was up until now just with myself, on paper! I used to love to write and of course I’ve had my Stylefish blog. But I haven’t for a long time just sat down and written something personal. And it was lovely. So, here I am sharing with you guys for better or worse a bit of my story and my journey to being in the uk. I would love to know what you think.

Should I share with the Irish Times Abroad??

Julie x


Flying free, holding on.

Little JulieIt started when I was nine or ten. Sitting excitedly in my wooden dolls house, busy carving out a new business, all the time watching him; my Dad. He would go on to mould my sense of what it felt like to be the boss and work hard. The thrill of creating something new, the excitement when my first imaginary customer bought something ‘I’ was selling. Something I had created in my little dolls house. Nothing in the world beats that magic. The magic of knowing that the drive, ambition and dreams you have in your heart come from such a special place in my childhood.

It happened for real for me in 2009 when I started my own ‘real’ business and nothing since, in the world has beaten that feeling of freedom, or been so hard and terrifying all in the one heart wrenching eight year journey. This journey I have called my ‘flying free’ journey because after all, I gave up my ‘safe’ career to create freedom and income on my own terms, however hard.

Looking back at those years now Ireland and my journey and experiences with my business have become forever rooted in me, in my heart as I start a new chapter living with the man I love in Dorset, sunny south west England. Let me take you back.

I didn’t always know I would do it in real life. The ‘own business’ thing. Not really. Not until I realised my disposition was such that the fear of not doing the thing that scared me was always greater than doing it.  That, and the fact that I loved fashion more than life itself (insert memories of sitting on the couch at home with my sister and brother at home, washed, preened and ready for our babysitter, excited as our mum came into the sitting room wafting of beautiful perfume in a black sparkly jumpsuit for a dinner date with my dad). Things were ‘normal’ you might say before this realisation. I got the good steady commerce degree from UCC followed by a career ladder job. So far so steady. Except that’s when I realised flying free and holding on mattered to me, a lot.

It was 2009, Ireland had just been hit by one of the worst economic recessions known and Julie was throwing away her corporate job and company car for a business where my love of fashion and teaching inspired me to create a little brand I called ‘Stylefish’.  I mean, up to this point I had my pick of jobs, opportunities and salaries. Surely, making money doing something you loved would be easy, right?


I will never ever forget that feeling I got from teaching my very first styling class, a class I had dreamt of, written, created and filled with wonderful, excited, fashion loving students who all wanted to pay to be in a class ‘I’ was teaching. There was twenty-one of them and they came back every week. For ten weeks. My heart never felt so happy: I made money, I created a website, a brand and a baby that in eight years would become a database of over 3,000 women I had met and taught. It became a passion for teaching bigger and bigger groups. It became a wonderful PR story of hope for small businesses in fashion when I managed to convince Norah Casey, Gavin Duffy and Sean Gallagher to want to invest in Stylefish on Dragons Den in 2011. All I had to give them (literally) was a girl with a dream and they gave me back support, belief and ultimately a brand I owned that was recognised nationally. (This was a particularly high point).

This is me at one of my first classes to hold (The Beacon Hotel, Sandyford) – note the blond hair!


I tried to franchise my classes in women’s homes (training Stylefish branded teachers) but realised quickly not everyone had the same ease for flying free that I did, especially in a recession in a small country like Ireland. My wings wanted desperately to grow bigger, faster, louder but my little country and economy made it hard. Very hard. What I had created on the outside, began to look very different to me on the inside. Worry, anxiousness, a feeling of constant reinvention, propelling myself forward to the next step on my ladder was fulfilling and exhausting all at the same time. In many ways, I loved it too much, worked too hard and forgot what the flying free bit actually was as I dwelled on the hard bits, and the feeling I wasn’t doing enough. Along my journey I met many other entrepreneurs who started businesses in ‘the good times’. Insert loud expletive. Mine was a work your arse off, one step forward, two back, never give up kind of story. A labour of love as they say.


My decision to fly free also led me to meet him. My person: Paul. Another free flying soul. It’s funny how when you change one thing in life, so many other things can change too. He is English. He had my heart. My business, it had everything else. For five years we too’d and fro’d between England and Ireland. He supported my every move, my big dream. He was there when I was graciously flying high above the surface and he was there when I flapping madly below it. He got it. He’s also an advocate of this flying free malarkey.

(This is a very old and very embarrassing photo!)


But I realised in 2016 that something had to give. I was completely burnt out, in a negative mind space and unable to quite lift myself out of it. That realisation has been the hardest thing to deal with. It was also scary just how powerful a mindset can become. Fly free no more. I felt like flying free was so attached to Stylefish, like I could only fly free if I had this business and lost sight that it was actually attached to me and my choices in and outside of Stylefish. No matter where I go.


It is important to note here that I like many of us, are very patriotic when it comes to our little country. I’m very Irish :-) and although the recession and decisions I feel our government has made have somewhat tainted my view, I am a little in love with my country and what it feels like and stands for. It’s where I started my business. It’s home. It’s roots and no matter where you travel too, flying free or rooted steadily, home will always be home. My business will always be Irish. I will always be Irish.

Me with a group of my diploma in personal styling students in 2015.

students 2015

But sometimes in life you’ve got to make a choice. What does flying free really mean anyhow? I’ve asked myself this a lot in the last year and decided that moving to Dorset was the best decision for me, for my freedom, for my sanity. I crave Ireland. It has my heart. But I am proud of allowing myself to always fly free, to not live by fear of change or taking a chance, something many Irish have had to do thanks to what our little country has been through in recent years. I am proud of what I have achieved, built and believed in and I know sometimes removing yourself from something is the best way to feel your way back. And so I decided to pare it all pack and focus on the things I loved most about it – teaching women through one course, (my Diploma in Personal Styling) who want to be given the chance to explore their love of fashion and helping others. I continue to do this in Dublin.


Building a business and a dream business no matter how hard is a feeling nothing else can match. I recognise what I have built. I am told all the time by others who aspire to do what I have done, to make money doing something they love. I did that. I built something special. Something great. But to me I am a different person now because of that journey. I want new things and being in the UK is giving me a new perspective on that. I have felt anger that I missed out on lots of my ‘life’ because I was busy working on a business that really did burn me out but I also feel immensely proud that I created something special that made so many women happy. I wish things were easier on my journey on our great little Emerald Isle. I wish the Irish government was made up of more people who believed in supporting those who fly free and create new things. I didn’t feel that.

I wish I stopped to smell the roses a bit more but I also wish for anyone who feels the itch that I do to fly free and go and do the things you want to do, because as the great Maureen O’Hara once said ‘above all else I’m a tough Irish woman.’

 Julie Cobbe, Founder & Proud Creator of Stylefish :-)














Julie worked with Pamela Scott as part of their flagship store redesign on Grafton Street in 2016. As part of this bigger project, Pamela Scott were opening a brand new personal shopping suite and launching a full time personal shopping experience for their customer. Stylefish was involved in a number of aspects of this year long project:

  • Customer focus groups to garner insight around stores interiors and shopping experience.
  • Recruitment campaign for Personal Shopper.
  • Training the successful candidate and help to set up this brand new service instore.
  • Initiated starter marketing plan to get the service off the ground including organising a photoshoot with the RTE Guide and Weight Watchers, which was the first media coverage garnered for the service.
  • Organised corporate event in the Westbury Hotel with Pamela Scott to also raise awareness for service.
  • Instore launch inviting in VIP customers to see firsthand the changes that had taken place and to introduce the service.
  • Putting together and initiating a staff uniform alongside all inshore staff training.

Brand new subscription site, Female Career Society supports and mentors women in the workplace to find their dream job. Stylefish teamed up with Female Career Society to create a bespoke suite of online videos and tools to help women look and feel the part when they go for that all important interview. We created content around the importance of our professional image, building a work capsule that works hard for you, getting creative with your work look among other topics.

Do something you love this Autumn

Hi Y’al,

Ok, I know I have been absolutely rubbish lately. I’ve been taking somewhat of a Stylefish hiatus and breather to smell the roses. I highly recommend it! So between travelling on my own around Vietnam for 7 weeks and moving to the Dorset countryside in the UK to be with the man I love :-), I have not ran my Diploma in Personal Styling for sometime and for that I am sorry :-)

However, I am here now to make up for that! This Autumn is your chance to explore your love of fashion, to develop a whole new perspective passion for your own style and of course from this you will gain the ability with my support to help others to build their confidence in having a wardrobe and style they love.

4A8233A6-4E73-4D4B-BB0C-E482D11D2A24.fullI will be running my Diploma in Personal Styling, part time weekend course starting on September 16th and running for 3 weekends (7 days in total – Sept 16th & 17th/ October 14th & 15th/ November 10th, 11th & 12th) in our very own private mews on Lad Lane, Dublin 2 (more details on the location below). I run my course over 3 weekends as over the last few years this is what my students have told me they want! I get women coming from all over Ireland and generally weekends suit people best.


It’s best to say even though it is a short course, IT IS JAM PACKED! I fit pretty much a 2 month full time course into 3 full weekends! Again, because this is what students have told me they want. This is also why I offer my 6 months post study support to help you take in, assimilate and practice what you have learnt! Plus if you are thinking of setting up a blog or offering services following my course, I am there to support you and offer my tips and advice.


What can you expect?

This course is geared towards anyone who has a passion for styling real women, from understanding body shape theory in detail to colour analysis and creativity. You will learn not just about the specifics of styling but how our style develops but how and why some women lose their style mojo i.e the psychology around our style, how style and confidence go hand in hand and how you can help your clients develop both as a qualified image consultant or personal stylist.

The Specifics

Detailed learning and practice around the core styling modules of body shape and colour analysis. Learn how to take a client through 2 hour colour consultations in both. In colour we use both the seasonal and/ or tonal colour systems looking at make-up, skin tone, hair colour and building the perfect wardrobe around the right colour palette while still being creative. (note: I don’t just teach you how to ‘put your client into a colour category’, I teach you how to help your client get creative with colour once they have an understanding of their core colour palettes.)


Learn how to take a client through a 2 hour body shape consultation from understanding their body shape to, identifying proportions, scale, identifying their wardrobe essentials but also how to put this into practice during a personal shopping trip with both yourself and your potential client! Learn how to understand all the theory behind picking the perfect outfit for yourself/ and or clients.


Learn how to take yourself and/ or client through a wardrobe weeding session.


The psychology of personal styling

Understand why style & confidence go hand in hand and how you can develop your clients styling using confidence coaching,  image development and even the background to how and why body dysmorphia occurs and just how you can encourage more positive thought processes about body image with your clients. This module is the one that surprises students the most. My approach to styling is very holistic. Feel positive about your shape on the inside and you are much more likely to feel confident about your style on the outside.


Other topics

Understanding your own and reading other style personalities and finally nailing ‘your look’.

Understand the business of personal styling – how you can make money, how to run consultations, how to get customers and how to create a small business. I will teach this by giving personal insights from my journey aswell as learning from my business and marketing module.

Have fun on the shop floor styling each other, yourself and a real client during your learning.

Read more about my modules here…


Personalising the course for you

Receive 6 months post study support, helping, mentoring and supporting you should you decide to set up a blog, start your business or just continue your journey with your own wardrobe.

Course materials

Receive a detailed Stylefish Training Folder complete with sample colour analysis swatches, detailed Stylefish sample colour and body shape consultation booklets, summary styling cards for use with clients, Stylefish Diploma and social media, online certification stamp.

More about course materials here…


How have past students used their course?

Read more here about the opportunities, career paths and options open to anyone who completes my Diploma in Personal Styling.

What else?

My promise really is that my training will open up a whole new perspective on your own personal style and the possibilities to continuing to develop your passion in this exciting industry. I don’t promise to set up your business for you and I can’t promise you will make a million but I can promise a fun filled, relaxed, professional and personal journey from which ever single student of mine has changed their approach to their style.

I take a very small number (6 ladies) so I guarantee personal one to one attention and understanding of what you want to get out of the course. It is personal to you and it is personal to me. That’s just my way and has been my wish in building my business. To get to make it personal :-)


Course Location

My course is ran in a lovely private little mews at the back of Fitzwilliam Place, Dublin 2. Number 3 Lad Lane to be exact. It is an open plan mews with a big bright classroom, sitting room and kitchen. There is private parking for students. It is a 7 minute walk to Stephens Green.


Lunch & Snacks

Lunch of sandwiches, wraps, fruit and nibbles, water, tea & coffee are all included in the cost. You can opt to pop out for lunch if you wish.


The course cost is €1600. You must pay a deposit of €400 in order to secure your place. This can be followed by a payment plan what works for both parties.

What other students have said

“I completed the Stylefish Diploma in Personal Styling. I absolutely loved the course. I learned so much about Personal Styling and guess what it even gave me the confidence to go on and open my own Personal Styling business. I couldn’t recommend Julie Cobbe enough she has a wealth of knowlege in fashion, a real guru. She has a great way of teaching. You will learn so much.” Julie Phelan, Kilkenny

“My sister and I just recently completed the Diploma in Personal Styling with Stylefish. The reason we choose this course was that it covered a range of modules & it also offered a 6 month support service after the completion. The course was everything we hoped for and more and we especially loved the practicals in Dundrum as these helped us to learn by doing. The class size was perfect as we all really bonded together making the classes friendly, relaxed and enjoyable. Julie had a relaxed teaching approach which put us at ease and which made it easier for us to learn the course materials. She had lots of knowledge and experience to share with us from the fashion industry but most of all she made sure we had fun and enjoyed the course. So glad we choose the Stylefish Diploma in Personal Styling.” Catriona Walsh, Waterford

Read more testimonials here..

If you have any other questions, would like to arrange a chat or arrange to speak to past students of if you would like to book a place, simply email or call 087 4130336. I would love to meet you!

Big fashion love,

Julie x



Fresh Start, Fresh Fashion

Last Wednesday Pamela Scott had a customer evening in their Grafton Street store. Much more important than the opening itself, this was the first chance for Pamela Scott’s much loved customers to see the wonderful store refresh and of course to experience and find out more about the Style Suite and Personal Shopping service.

I am delighted to bring you a behind the scenes look at what you missed and of course to give you all the fashion from the night!


Gorgeous new store just before the event!


The brand new shoes and accessories floor downstairs


Just before customers arrived team Pamela Scott had time for a quick piccy!

(From left to right; moi, Marketing Director Robert Barron and Personal Shopper Emma Grant)


Emma, Pamela Scott’s new instore Personal Shopper styled 16 looks on the evening as part of a fun fashion show. We had 5 ladies who did a fantastic job at modelling the new Autumn collections. A big shout out to Pamela Scott customers Colette and Sharon who modelled alongside staff Anne, Martha and Caroline. They inspired us all!


Emma talked us through her inspiration for the looks she created as she mixed and matched brands from throughout the store and of course showed us NEW brands just introduced such as Cartoon and Absolute Jewellery. A big mention also to all the gorgeous shoes from the brand new shoes and accessories floor.



Stylefish fashion class

I had some fun with customers as I shared my top tips for shopping for your body shape this Autumn alongside my top three ways to get creative with the gorgeous new autumn collections.

(Above, I’m wearing an OPUS stripe top from the ground floor here teamed with a Veramont lace skirt from the occasionwear department).

But the highlight of the evening for me was seeing all the hard work Pamela Scott has done really appreciated by the people who matter most, you, the customer.


Seeing big smiles, cocktails in hand as the store was filled with fashion chat, warmth and gorgeous style is what this great Irish fashion brand is all about. Pamela Scott’s ethos to always put the customer first and provide the customer with a personalised customer experience of course is something I hold very close to my heart.


We all know as women, what we want is real. Real inspiration. Real women and a real love for helping the customer put together outfits that excite and inspire!


Roll on lots of fun shopping trips and hopefully plenty more customer events. Drop instore, or click to make an appointment with the lovely Emma and get your name on their VIP customer list NOW!

Some of my other fav looks created by Emma:

Brands in this look include Zapara, OPUS, shoes from the new Shoe Lounge and shawl from Jaeger (if my memory serves me correctly!)


Brands include Jaeger coat and scarf, Cartoon jumper, Joseph Ripkoff trousers, loafers and bag from the new shoes and accessories floor. All modelled by Colette.


Zapara trousers, OPUS jumper and Cartoon shawl cardigan modelled by the lovely Sharon. Oh and the sparkly shoes (did someone say Christmas?) from the new shoe lounge.


Sharon is modelling a gorgeous Closet high waisted skirt and off the shoulder body suit also from Closet. This look was one EVERYONE loved, mostly as Emma inspired us all not to be afraid of the body suit!


Staff member Anne is modelling a mixture of brands here in pastel shades from Cartoon, Betty Barclay and OPUS. I think I got this one right!



Julie x

Quarter 4 Training

I cannot believe we are coming to the end of September and with that I am now in my fourth quarter of consultant training with the Swedish beauty brand Oriflame. I have loved every minute!



With Dublin, London and East Midlands now complete, our final date to join in if you are an Oriflame Consultant or are considering becoming one is Barnsley on Saturday October 8th. We have had over 90 consultants taking part in this quarters groups and what I love most is the buzz and energy that comes to your business when you get together with like minded people and focus on the things that really help to bring you results!

This session we ran a make-up lesson making sure each consultant is confident (and had fun) with a range of new make-up products including showing some fabulous new ranges (my fav is the My Destiny range) along with my other make-up  favourites; Giordani foundation, the One Compact set, the eye brow kit and of course the brushes!


Along with the make-up fun of course no Oriflame day would be complete without business inspiration and support.

This training session we looked ahead to create our 12 weeks of Christmas business plan focusing on skincare and wellness. One topic of conversation that everyone loved (and related too!) was the topic of PROCRASTINATION! As a small business and when you work alone it can be hard to keep motivated, keep on track and stop putting off the really important things! Sometimes you feel your the only one that needs a good slap! I loved teaching more about this topic and we all feel it everyday, even when WE ARE working hard! We looked at ways to set goals and how to keep on track!


So, there is still time to sign up for our last session in Barnsley on Saturday October 8th. Simply contact Oriflame customer care! Below are just a few more shots of the fun we had! Oh and have you ever wondered if you are a procrastinator? How many of these do you do??! Read the list below!

1. Writing lists to beat the band but getting through very few of them!

2. Reading and then re reading emails before you put on the kettle!

3. You like to ‘wait for the right time’?!





Lol :-) Julie x


The Style Suite
Meet Emma….

The super girl I have been lucky enough to find, train and work with over the last 8 weeks for Pamela Scott as part of their brand Style Suite flagship one to one Personal Shopping service.

The Style Suite

Pamela Scott have been working hard on a refurb for their flagship Grafton Street Store with the unveiling of the brand new store on Thursday September 22nd (date for your diary!).

As part of that refurb, they are designing and launching a brand new, private Style Suite, where Emma will offer a one to one Personal Shopping appointments for customers. It is a completely FREE service with a focus on making every outfit count for the customer! Emma is massively creative, super friendly and just a gorgeous girl. Having come from Marks & Spencer’s she is used to working with customers of all ages and her big passion is for making the customer comfortable in the clothes she picks and excited by the looks she picks!

Why book?
  • Emma will shop the whole store for you, picking outfit options across a broad range of brands.
  • Discover fresh ideas and inspiration for mixing and matching for your wardrobe.
  • Learn what styles and shapes work best for your body shape.
  • Be inspired when it comes to colour and accessories.
  • Work with your timeframe and budget.
  • Sit back, enjoy our private Style Suite, a cup of coffee and embrace a little one to one help!


My work with Emma

I have now introduced Emma to my obsession for styling women for the shape they have and helping them to create a style they love for that shape while still injecting that special creative element we all need when it comes to our style!

That’s the very important role a Personal Shopper can play you see!


Westbury Hotel Fashion Show

Emma has already been busy styling looks for a fashion show in The Westbury Hotel where we introduced Pamela Scott’s brand new Autumn collection!!




Our work with the RTE Guide and Weight Watchers

We also had a super photoshoot for Weight Watchers in the RTE Guide. Emma met and styled 4 gorgeous ladies and one lucky guy as part of the shoot. Here are some behind the scenes shots from the day but look out for the full piece in the RTE Guide on the shelves on Monday September 12th!



Getting the service up and running

We are currently working on an appointment booking page on Pamela Scott’s website but in the meantime we would LOVE to start taking bookings so if you are looking for some inspiration for your Autumn wardrobe or you have a special occasion coming up, Emma’s appointments are super friendly and COMPLETELY FREE – all you need is a spare hour and a willingness to have some fun trying!

Appointments run each day, but must be booked in advance. Appointments last approx 1.5 hours but can be tailored to you. To book your appointment email, call 087 0948837 and Emma will call you back to arrange an appointment that suits you within 24 hours.

Making Every Outfit Count

Pheww. It’s been a busy few weeks but watch out for September 22nd, lots more excitement to come!

Julie x

Get ready for opulence and bling!

It’s that time of the year, Autumn is upon us and I for one think is the most exciting time in the fashion calendar! It’s so much easier to look stylish in Autumn, don’t you think? Less flesh on show, more layers to play with! What’s not to love.

So, of course I have been soaking up EVERY fashion website, catwalk show and magazine to bring you my ‘best of the rest’ AW Trend Report. Hope you are inspired to with all the opulence the season has to offer!


The catwalk has spoken and the verdict is in, velvet is hot news. It’s not a new trend by any means but by adding a little colour this luxe fabric has had an on-trend make-over. Everyone from Prada to Gucci have all paid homage to this opulent fabric. Go for rich, classic colours like moss green and burgundy and they’ll work hard for you year after year.



Grab your curtain ties and get to work. Tassle earrings are the accessory of the season. Expect to see skirts, jackets and lots and lots of handbags with this super fun, super sexy detailing taking influence from Moschino and DSquared2



The fashion world is not one to shy away from dramatics and this season’s renaissance trend is definitive proof. Design giants like Gucci, Marc Jacobs and Louis Vuitton were just some of the shows which incorporated renaissance-inspired embroidery, jewels and ruffles.

Renaissance Details


Yes, a little early for Christmas bling but put up with it, we may! Christmas is coming early! Sparkles, studs and bling are shown in a whole new light this season. Dolce and Gabbana, fend and Adam Selman all picked up on the trend and made the catwalk shine. We are beyond obsessed with Adam Selman’s tinsel covered jumper dresses.

Shiny Studs & Sequins


This is a trend that resurfaces a lot. Whether it is tailored jackets at Marc Jacobs or edgy, structured pieces from Alexander wang, military inspired utility pieces are big news for Autumn.Expect the high street to really catch on to this one with Zara, Monsoon, New Look and a whole host of others already offering up this trend in spades.

Military style buttons


For those days when you just need the tiniest cover up ever, designers present us with this option. A little retro but also very chic. Take inspiration from Christian Dior, Burberry, and MSGM.

Cosy Capelets


Not for the faint hearted what shocked most about this trend is that metallic was seen in detailing not just on ‘out there’ designers but also more demure fashion figures. Check out collection from Alexander Wang, Ji Oh, Dion Lee and Michael Kors.

Metallic Fabrics


Off the shoulder shirts have had their day. Now it is time to make room for a new shape. Spotted on no fewer than 5 shows, it was popular on the runway. It was seen at Herve Leger, Rodarte and Self Portrait, which is one of the hottest brands crossing the designer – high street fashion line right now.

Assymetrical Tailoring


One of the top fall 2016 trends and spanning further back than that is the look of pleats. It was Alessandro Michele who made the pleated midi skirt and lacy underwear combination so enticing and that is where we have continued onwards from. Pleats exist on just about every piece of fashion now. We see them on Gucci quite a bit, with multiple layers of colorful goodness, Arthur Arbesser, Fendi, Salvatore Ferragamo and many more adding to the pleated fashion collections.



The suede is very much a trend left from 2015, where the 1970s was the era of choice and the designs were retro and blasts from the pasts. One of the most practical and wearable fall/ winter 2016-2017 fashion trends, suede has that special shine to it that only suede can have, the softness of the pieces all the more reason to invest in this winter-perfect material. At Tory Burch, we see suede in denim blue colors, falling to mid-calf. Narciso Rodriguez brings in lovely suede coats worn over satin slips, and Derek Lam does a dual colored midi skirts in pencil dimensions to keep up the cowgirl meets 21st century look alive.



We have always loved the leather jackets, the leather tops and skirts and everything in between. How can one get enough of leather anyway? Leather skirts in black, falling to mid-calf, appear under oversized sweaters at Rag & Bone. Leather was found on trousers, skirts, dresses and more, even on hoodies for a cleaner effect. Leather was spotted in synthetic, shinier forms on Mulberry, with high necks, ruffled front, long sleeves, and above the knee hems.

Effects at Mary Katrantzou were a little more on the psychedelic side, with images of blue butterflies, red stars and a whole lot more appearing on those skirts.



While more common in 2015 and on the spring runways, both embroidery and lace are still a vital part of Autumn. At Mulberry, the gorgeous lace dresses also come with leather jackets worn over and shiny studs adding to the swishing effects of the skirts, making the pieces all the lovelier to own. Roberto Cavalli and Alberta Ferretti were two of our favourite designers showcasing this beautiful trend.

Embroidery & Lace

Happy Autumn everybody x

Colour analysis, stylefish
A shade for everyone in the audience

This weekend I had 9 of my lovely students for session 4 & 5 of their Personal Styling course and colour was the topic! The reaction I get from students every time I teach colour analysis never ceases to amaze me!

It excites, inspires, scares and provokes people to think about colour, personal styling and shopping in a whole new light. Just like understanding your body shape can help you to make better choices, understanding the colours that suit you best makes a monumental difference in how you begin to build your wardrobe and how you put things together. It can be hard however if you believe certain colours suit you or for a long time you have been buying certain colours only to realise through the science of colour analysis that actually you have been taking the wrong direction all this time. That’s hard.

In fact this topic prompted me to write this post.

I hate the idea that colour can make people feel restricted by what they can now wear, buy and try. I get that as part of the learn process you can feel that you now know the ‘answer’ if you like to what suits. Even if you don’t particularly like that answer. I have never met anyone who has not grown to love and respect their colour palette. But that aside my personal feeling is that knowing what colours we are made of allows us to make all our choices with deliberate intent, whether we are following our palette or not. I would hate in fact to follow the formula all the time but I do want to have a consistent theme running through my wardrobe for which colour plays a big part. Probably about 40-50%.


My colours are ‘deep’ and ‘warm’.

Earthy if you like. It took me a long time to accept this as I used to be very much a ‘pink’ person and like many had to go through that process of understanding, looking in my wardrobe at all my (sometimes silly) choices and start my styling with a fresh perspective (which included a lot of trial and error) and a fresh approach. But so many of my choices are also driven by other things that are equally important to me. Things like is the item ‘modern’, ‘comfortable’, ‘quirky’, ‘sophisticated’. This is me. My personality. The things that are equally important to me. I am thinking about the overall look you see, not just the item. In fact there is a whole school of theory around the topic of buying colours and clothes to match our personality called Fashion Feng Shui but that’s another day’s work!

I also like to play around with lighter and darker shades of my ‘earthy’ colours. Here for example is a peachy coloured Zara coat I bought, which I adore. Is it a ‘Deep’ colour? No. Do I love it? Yes. I like to team it with more definite colours, here with the definite nautical stripes in this Vila dress. Definite prints is just another way to play with the ‘Deep’ overall impression I should give in a look if I am following my colours. Sometimes I team with a stronger orange costume accessory or a coral lipstick too.

Colour analysis, stylefish

You see, colour is about having fun.

Understanding what suits you is just the starting point to creating a wardrobe you love and helping others to do the same! The ultimate question we need to ask ourselves is ‘how do I feel?’ in the item or outfit. If it feels just like you, then I always say go for it. There are so many more things at play that form part of the decision over and above colour. If there is ANY niggling doubt about it, don’t do it. This is a rather simple rule of thumb!

Finally, the amazing thing about colour is that every colour has so many shades. In fact, if you love a particular colour and you are afraid to find out whether it will suit you or not, fear not! There is a shade of every colour that is your ‘wow’ shade. Have a read of this article I came across called ‘The Colour Thesaurus’ to read a little more about all the options and words used for different colours! Below I have just included a couple from this article:

colour analysis, stylefish

colour analysis, stylefish

colour analysis, stylefish

My take away for today is, I love seeing the difference an understanding of colour can make to women and their style. For me that starts with teaching my own students and seeing how it affects and excites them. From these wonderful women, they go on to spread colour love with their own friends, family and clients!

Julie x

Meet Personal Stylist Caroline Mooney

I love sharing stories from students and past students that I have been lucky enough to train and inspire in the world of personal styling and in what it takes to be a great personal stylist. Caroline is one of those.

I will always remember speaking to Caroline for the very first time. I was sitting having a coffee in London Waterloo station, waiting on a train and I remember thinking to myself as I was chatting to Caroline and telling her more about my training how unsure and nervous she was and just how much courage it took to pick up the phone. I instantly loved her!

Everything in life that is worthwhile and that you care a lot about brings with it the fear of the unknown. Caroline pushed passed the fear and joined my course and luckily for us has been good enough to share her story with us this week!


Tell us when and why you trained with Stylefish?

I have always had a love for clothes and fashion and when I saw Julie on Dragon’s Den, I knew then that I wanted to do my training with Stylefish and when the time was right, I just went for it and made that initial phonecall to Julie. I completed some of my training in June 2013 and did some further training in October 2015. I initially trained in teaching fashion classes and went back to Julie to complete my training to be able to offer one to one consultations also after this.

One Personal Stylist Shares her story.., stylefish

What’s the day job and what’s the dream!

I work part-time (3 days a week) as the Office Manager in a very busy Life Assurance Company in Dublin’s City Centre and will be there 16 years this June. I suppose I am now actually fulfilling my dream as I’m working as a Personal Stylist in my spare time. This is what I want to work on and build up a portfolio of regular clients. I guess like anything in life the timing has to be right. Now is my time!

How have you used your training since you finished?

I have hosted some Body Shape and Colour classes in ladies homes. I have also hosted a Style Fundraiser Evening with a large group of Ladies (70 approx.) which was a really busy and exciting night for me!

One Personal Stylist Shares her story.., stylefish

Tell us why you love teaching others?

I hope to share all the knowledge, tips and passion that I have for clothes and fashion and to inspire each and every lady to not be afraid to try different things in their everyday looks, in inexpensive ways. I love to see how when a Lady finds out what her Body Shape is, how the penny drops as it were….. and she gets it! It is amazing to see how a little bit of knowledge about your Body Shape can help your overall look greatly. A Personal Stylist to me also guides someone through the process of enjoying their style again and feeling great in the clothes they wear.

What have you learnt about your own style?

I try to pay a little bit more for certain key pieces in my wardrobe as it does make a huge difference and they will last the test of time…….

Where do you love to shop?

Anyone who knows me knows that I’m a Zara Girl!! It is one of the best stores on the highstreet that stocks the latest range of fashion at affordable prices. I am loving Dunnes Stores also at the moment as they have such a vast range of clothing lines to choose from, from Savida up to Designer wear e.g. Lennon Courtney, Paul Costello etc. The other highstreet stores that I like to shop in are Mango (Their new shop on Henry Street in Dublin is the business!), Karen Millen & River Island. I also like to shop from and online – check them out !

What’s your top tip when buying for your body shape?

It’s about accentuating your shape and enhancing what you have so you feel your best in every outfit you own. Once you’ve determined your body shape, you can begin to consider which fashion trends to embrace and which to avoid.

How did it feel to run your first class?

If I’m completely honest it was totally nerve-wracking but exciting also and once I got the first class under my belt the nerves got less and less. Nerves are good and they show you care about what you do!

One Personal Stylist Shares her story.., stylefish

What services do you provide and how do people find you!

The services I offer my clients are: Wardrobe de-cluttering, Personal Shopping, Body Shape (Classes & Individual Consultations), Colour Analysis (Classes & Individual Consultations). I have set up a facebook page called, my email is and my mobile number is 087-2358057.

A piece of advice you would give to those considering a fashion course?

Go for it, it is really enjoyable and great fun and you wont find a better teacher than Julie from Stylefish. It is one of the best decisions that I have ever made!

One Personal Stylist Shares her story.., stylefish

What’s your all time favourite fashion quote?

‘Give a girl the right shoes and she can conquer the world.’Marilyn Monroe

Thanks so much Caroline and we wish you the best of luck!

Julie x