mean Style Fish can really inspire my style, help me make better decisions & save me money??

In ancient Eastern Mythology the word FISH is a symbol of transformation & Creation?

Because… STYLE is about so much more than shopping. Learn. Share. Connect. Be Inspired. Be part of Style Fish.

Autumn Membership Courses Launching Now!

 Style Fish has been described by The Sunday Business Post as offering a ‘UNIQUE STYLE JOURNEY’ and the Irish Independent said ‘STYLE FISH HELPS WOMEN FIND THEIR OWN STYLE’

What our Ladies say
Anne Bean – Kildare – Graduated October 27th 2009
“Style Fish has thought me to be sure of what suits me & not to be afraid to experiment. I will have so much fun with my clothes, colours & Make-up from now on!”

Ann Dunne – Laois – Graduated June 8th 2009
“I feel I can take more risks in terms of my style and know it works for me!”

Michelle Carney – Dublin – Graduated June 17th 2010
“Shopping is so much easier now!” 

WOW..I really would like to feel someone knows how to help me everyday feel great about my Style!

Your Style Fish course & Membership Costs €399. This includes your 7 week course, fully personalised Style Fish Folder which you build during your course & your Style Fish Membership.
Fascinating Fish Facts…

 Fascinating Fish Fact 1 Our Website is undergoing a stylish transformation at the moment to include our new Members area just for you, online booking, daily fashion update blogs and much more!

Fascinating Fish Fact 2 Style Fish has just enrolled our newest & first ever full time recruit Siobhan McHugh who will be helping us to roll out our course & Membership to even more ladies nationwide!

Fascinating Fish Fact 3 Our Facebook page has over 2,100 fans who are kept fashionably up to date everyday by Style Fish!

Fascinating Fish Fact 4 We love what we do & we cherish our relationship with our Members above all & the notion of ‘special’ is at the heart of all that we teach, write & share with our women. We want you to be part of it.

Our Style Fish Promise. 
Your Style Fish Membership will be a fun & useful resource to help you make better choices, save you money & inspire your style each & everyday & that is all after you have been transformed through your 7 week course!

Style Fish x 

 Sign up to a course & to become a Style Fish Member before Friday September 3rd you will receive a €30 discount!

“Tell me & I will forget. Teach me & I will learn. Involve me & I will understand.” Ancient Indian Proverb


Style Fish is undergoing some exciting developments at the moment including the development of our new Membership Area (online on where all our course graduates will have access to daily inspiration, recommendations, product reviews, forums, styling games, discounts & more! Being a Style Fish Member (by completing our course) will mean your style will be transformed, your routines will be injected with a new life & you will become part of our unique style family! It will be a fun & useful resource for women to help make better choices, save money, inspire your style aswell as being able to share with other members everyday!

We cherish our relationship with our Members above all & the notion of ‘special’ is at the heart of all that we teach, write & share with our women both through our courses & online. We are very excited to share this news with you aswell as all the details of our Autumn Course plan around the Country! 

Course dates –

–       Dublin - Thurs Sept 16th – Stillorgan Park Hotel – 7.30pm – 9.30pm (one night per week for 7 weeks)

–       Cork - Sat Sept 18th – Mahon Point Shopping Centre  – 1pm – 3pm (one morning per week for 7 weeks)

–       Portlaoise – Tues Sept 14th -The Maldron Hotel – 7.30pm – 9.30pm (one evening per week for 7 weeks)

–       Kilkenny – Wed Sept 15th – Lyrath Estate Hotel – 7.30pm – 9.30pm (One evening per week for 7 weeks)

Because style is about much more than shopping. Learn. Share. Connect. Be Inspired.

 Our Ladies say..

–     Ann Dunne – Laois – Graduated June 8th 2009

–       “Style Fish has changed the way I feel about myself. I feel I can take more risks in terms of my style and know it works for me!”

–       Catherine Keogh – Dublin – Graduated March 4th 2010 “I just went to a shop, bought an outfit, had fun doing it & didn’t even break a sweat. The best money I ever spent.”

–       Anne Bean – Kildare – Graduated October 27th 2009

–       “Style Fish has thought me to be sure of what suits me & not to be afraid to experiment with all the ideas I got, I will have so much fun with my clothes, colours & Make-up from now on!”

–       Michelle Carney – Dublin – Graduated June 17th 2010“Shopping is so much easier now!”

 The Media says..

–       The Sunday Business Post “A Unique Style Journey.”

–       The Irish Examiner “Empowering women to feel stylish”

–       The Irish Independent “Style Fish helps women find their Own Style.”

–       The Kildare Post “After taking part I feel like the most Stylish Fish in the Pond!”

–       South East Wedding Magazine “Become a Stylish Fish & part of something unique”

–       The Kilkenny People “Fishing for a new Style? Try Style Fish.”

–       Irish Country Living Magazine “Style Fish has made it their business to inject a shot of good taste & even better sense into the wardrobes of Irish women.”

–       The Irish Daily Star “Style Fish helps you build wardrobe capsules, style your outfits like a pro & injects new life into your old routines.”

–       TV Now Magazine “Forget Trinny & Susannah Style Fish is all you need to become your very own fashionista.”

Style Fish Course Content

Week 1: Body Shape Analysis. Get those Trinny & Susannah pictures from your head. This is fun, simple & does not involved stripping. Oh yes & you will now understand how to dress for your shape!

Week 2: The Style Rules to change how you dress forever! Build the perfect Capsule for you & much more

Week 3: Discover all your wow colours; from your clothes to your make-up to your hair. What suits you.

Week 4: Styling your outfits, discover your fashion personality type, getting more wear from your wardrobe & accessorize like a pro!

Week 5: Make-up lesson – Discover how easy your make-up routine should be with the right tools & products. Step by step we show you how.

Week 6: Hair Styling – Sick of the same style everyday? Want to get creative with your mane? Feel transformed with just 5 minutes to work your magic..

Week 7: Personal Shopping Trip. That’s right you are now ready to take on the shops! Choose your perfect outfit, get creative & see how much fun shopping for the new you can be!

Course Cost (Including Membership) – €399



Dublin Summer Course

Venue; Bewley’s Hotel, Leopardstown

Date; Wednesday July 7th – August 18th

 Time; 7.30pm – 9.30pm

 As Featured on The Afternoon Show & on Ireland AM be transformed with our 7 week Course (one evening per week) covering everything from dressing for your shape, styling your outfits, colour, make-up lesson, hair styling, personal shopping trip and much more. You will build a completely personalised folder during your course and you also become a Style Fish Member.

When we launch our new look website as part of oyur MembershipYou will -

–              Have exclusive access to our Members area where you can avail of discounts from shops & salons from all around the country & online

–              Receive a monthly newsletter with fashion updates, advice & inspiration from Style Fish

–              Let Style Fish help you dress for your shape with all the shops from the high street. We help you each month with what will work for your shape/ what are good buys/ how to style your outfits and where to bu

–              Chat with other style fish graduates with whom you can share questions, tips, recommendations and much more! Avail of our very special discount until July 1st of €299. Thereafter €299 Plus VAT.

Book now by calling Julie on  087 4130336  087 4130336  or email

A little boutique gem in the heart of Kilcullen, Co. Kildare is Frill Boutique. We were struck immediately by the size of this place. Located on what I would describe (sorry Kilcullen natives) as a sleepy town, this boutique is a real treat – tranquil, spacious and full of great labels with huge fitting rooms which we love. Anyway we are delighted to show you some pics of their Spring Summer stock and we think this place is well worth a visit (If you are lucky enough to be a Style Fish Member Flash your card and you might even get a discount!) and check out their all year round Sale Rail!

Cream Jovani Dress

Great french Label Rivieres De Lune

We absolutely adore these Iise Jacobson Shoess for Summer

Cream Molly Bracken gentle drapes Dress

Northland accessorised by a Fab Headpiece by designer Lorraine Domican

Rivieres De Lune

By Millinier Lorraine Domican from Newbridge - amazing headpieces stocked by Frill

Style Fish x

We NEARLY came to the conclusion that it was better not to talk about the fact we could not be at ruby Rouge Boutiques Mad Hatters Tea Party in Marlfield House Wexford last weekend and then we decided we could not and would not deprive you all of the fab fashions for what was an afternoon of elegance, tea cakes and a sea of colour! We are delighted to bring you a selection of looks from the show & want to also tell you that we have warned you ….it is first come first served with some of these Fab looks for Spring. Check out the Fab prints, the structured dresses, the layers, the girlie tulle, the amazing shoes, the maxi dresses…oh what to choose first. Ruby Rouge is open tomorrow (Good Friday).


Style Fish x

Irish Independent Tuesday Dec 29th 09

Feature written by Carissa Casey

Irish Independent Tuesday Dec 29th 09

Irish Examiner Nov 30th 2009

Style Fish Featured in their ‘Talk the Talk’ Feature!

Irish Examiner Nov 30th 2009

Marfield together with Ruby Rouge present a girlie night with Ireland’s answer to Gok Wan, Brendan Courtney!




Price €40.00, early booking is advised ! Contact Marlfield House or Ruby Rouge to reserve your place.

A VERY SPECIAL RATE OF €75 PER PERSON SHARING Bed & Breakfast is also available at Marlfield house should you wish to make a night of it!



On a wet a windy Thursday afternoon I hope some of you got to see Style Fish featured on The Afternoon Show!

Style Fish & Arnotts organised a Networking Event for businesses in the Fashion & Beauty world on Friday the 23rd of Oct in Palmerstown House, Kildare ( and The Afternoon Show had cameras rolling all morning as they were in the process of mentoring the lovely Emer Farrell back into the workplace to get involved in PR! Style Network was the choosen event and we were delighted to have Emer there on the day to help out! We were delighted that Style Fish got showcased as part of this great feature! Check out the show online on RTE PLAYER on the following link;



The Sunday Business Post Oct 18th 09

The Sunday Business Post Oct 18th 09

Fresh Start, Fresh Fashion

Last Wednesday Pamela Scott had a customer evening in their Grafton Street store. Much more important than the opening itself, this was the first chance for Pamela Scott’s much loved customers to see the wonderful store refresh and of course to experience and find out more about the Style Suite and Personal Shopping service.

I am delighted to bring you a behind the scenes look at what you missed and of course to give you all the fashion from the night!


Gorgeous new store just before the event!


The brand new shoes and accessories floor downstairs


Just before customers arrived team Pamela Scott had time for a quick piccy!

(From left to right; moi, Marketing Director Robert Barron and Personal Shopper Emma Grant)


Emma, Pamela Scott’s new instore Personal Shopper styled 16 looks on the evening as part of a fun fashion show. We had 5 ladies who did a fantastic job at modelling the new Autumn collections. A big shout out to Pamela Scott customers Colette and Sharon who modelled alongside staff Anne, Martha and Caroline. They inspired us all!


Emma talked us through her inspiration for the looks she created as she mixed and matched brands from throughout the store and of course showed us NEW brands just introduced such as Cartoon and Absolute Jewellery. A big mention also to all the gorgeous shoes from the brand new shoes and accessories floor.



Stylefish fashion class

I had some fun with customers as I shared my top tips for shopping for your body shape this Autumn alongside my top three ways to get creative with the gorgeous new autumn collections.

(Above, I’m wearing an OPUS stripe top from the ground floor here teamed with a Veramont lace skirt from the occasionwear department).

But the highlight of the evening for me was seeing all the hard work Pamela Scott has done really appreciated by the people who matter most, you, the customer.


Seeing big smiles, cocktails in hand as the store was filled with fashion chat, warmth and gorgeous style is what this great Irish fashion brand is all about. Pamela Scott’s ethos to always put the customer first and provide the customer with a personalised customer experience of course is something I hold very close to my heart.


We all know as women, what we want is real. Real inspiration. Real women and a real love for helping the customer put together outfits that excite and inspire!


Roll on lots of fun shopping trips and hopefully plenty more customer events. Drop instore, or click to make an appointment with the lovely Emma and get your name on their VIP customer list NOW!

Some of my other fav looks created by Emma:

Brands in this look include Zapara, OPUS, shoes from the new Shoe Lounge and shawl from Jaeger (if my memory serves me correctly!)


Brands include Jaeger coat and scarf, Cartoon jumper, Joseph Ripkoff trousers, loafers and bag from the new shoes and accessories floor. All modelled by Colette.


Zapara trousers, OPUS jumper and Cartoon shawl cardigan modelled by the lovely Sharon. Oh and the sparkly shoes (did someone say Christmas?) from the new shoe lounge.


Sharon is modelling a gorgeous Closet high waisted skirt and off the shoulder body suit also from Closet. This look was one EVERYONE loved, mostly as Emma inspired us all not to be afraid of the body suit!


Staff member Anne is modelling a mixture of brands here in pastel shades from Cartoon, Betty Barclay and OPUS. I think I got this one right!



Julie x

Quarter 4 Training

I cannot believe we are coming to the end of September and with that I am now in my fourth quarter of consultant training with the Swedish beauty brand Oriflame. I have loved every minute!



With Dublin, London and East Midlands now complete, our final date to join in if you are an Oriflame Consultant or are considering becoming one is Barnsley on Saturday October 8th. We have had over 90 consultants taking part in this quarters groups and what I love most is the buzz and energy that comes to your business when you get together with like minded people and focus on the things that really help to bring you results!

This session we ran a make-up lesson making sure each consultant is confident (and had fun) with a range of new make-up products including showing some fabulous new ranges (my fav is the My Destiny range) along with my other make-up  favourites; Giordani foundation, the One Compact set, the eye brow kit and of course the brushes!


Along with the make-up fun of course no Oriflame day would be complete without business inspiration and support.

This training session we looked ahead to create our 12 weeks of Christmas business plan focusing on skincare and wellness. One topic of conversation that everyone loved (and related too!) was the topic of PROCRASTINATION! As a small business and when you work alone it can be hard to keep motivated, keep on track and stop putting off the really important things! Sometimes you feel your the only one that needs a good slap! I loved teaching more about this topic and we all feel it everyday, even when WE ARE working hard! We looked at ways to set goals and how to keep on track!


So, there is still time to sign up for our last session in Barnsley on Saturday October 8th. Simply contact Oriflame customer care! Below are just a few more shots of the fun we had! Oh and have you ever wondered if you are a procrastinator? How many of these do you do??! Read the list below!

1. Writing lists to beat the band but getting through very few of them!

2. Reading and then re reading emails before you put on the kettle!

3. You like to ‘wait for the right time’?!





Lol :-) Julie x


The Style Suite
Meet Emma….

The super girl I have been lucky enough to find, train and work with over the last 8 weeks for Pamela Scott as part of their brand Style Suite flagship one to one Personal Shopping service.

The Style Suite

Pamela Scott have been working hard on a refurb for their flagship Grafton Street Store with the unveiling of the brand new store on Thursday September 22nd (date for your diary!).

As part of that refurb, they are designing and launching a brand new, private Style Suite, where Emma will offer a one to one Personal Shopping appointments for customers. It is a completely FREE service with a focus on making every outfit count for the customer! Emma is massively creative, super friendly and just a gorgeous girl. Having come from Marks & Spencer’s she is used to working with customers of all ages and her big passion is for making the customer comfortable in the clothes she picks and excited by the looks she picks!

Why book?
  • Emma will shop the whole store for you, picking outfit options across a broad range of brands.
  • Discover fresh ideas and inspiration for mixing and matching for your wardrobe.
  • Learn what styles and shapes work best for your body shape.
  • Be inspired when it comes to colour and accessories.
  • Work with your timeframe and budget.
  • Sit back, enjoy our private Style Suite, a cup of coffee and embrace a little one to one help!


My work with Emma

I have now introduced Emma to my obsession for styling women for the shape they have and helping them to create a style they love for that shape while still injecting that special creative element we all need when it comes to our style!

That’s the very important role a Personal Shopper can play you see!


Westbury Hotel Fashion Show

Emma has already been busy styling looks for a fashion show in The Westbury Hotel where we introduced Pamela Scott’s brand new Autumn collection!!




Our work with the RTE Guide and Weight Watchers

We also had a super photoshoot for Weight Watchers in the RTE Guide. Emma met and styled 4 gorgeous ladies and one lucky guy as part of the shoot. Here are some behind the scenes shots from the day but look out for the full piece in the RTE Guide on the shelves on Monday September 12th!



Getting the service up and running

We are currently working on an appointment booking page on Pamela Scott’s website but in the meantime we would LOVE to start taking bookings so if you are looking for some inspiration for your Autumn wardrobe or you have a special occasion coming up, Emma’s appointments are super friendly and COMPLETELY FREE – all you need is a spare hour and a willingness to have some fun trying!

Appointments run each day, but must be booked in advance. Appointments last approx 1.5 hours but can be tailored to you. To book your appointment email, call 087 0948837 and Emma will call you back to arrange an appointment that suits you within 24 hours.

Making Every Outfit Count

Pheww. It’s been a busy few weeks but watch out for September 22nd, lots more excitement to come!

Julie x

Get ready for opulence and bling!

It’s that time of the year, Autumn is upon us and I for one think is the most exciting time in the fashion calendar! It’s so much easier to look stylish in Autumn, don’t you think? Less flesh on show, more layers to play with! What’s not to love.

So, of course I have been soaking up EVERY fashion website, catwalk show and magazine to bring you my ‘best of the rest’ AW Trend Report. Hope you are inspired to with all the opulence the season has to offer!


The catwalk has spoken and the verdict is in, velvet is hot news. It’s not a new trend by any means but by adding a little colour this luxe fabric has had an on-trend make-over. Everyone from Prada to Gucci have all paid homage to this opulent fabric. Go for rich, classic colours like moss green and burgundy and they’ll work hard for you year after year.



Grab your curtain ties and get to work. Tassle earrings are the accessory of the season. Expect to see skirts, jackets and lots and lots of handbags with this super fun, super sexy detailing taking influence from Moschino and DSquared2



The fashion world is not one to shy away from dramatics and this season’s renaissance trend is definitive proof. Design giants like Gucci, Marc Jacobs and Louis Vuitton were just some of the shows which incorporated renaissance-inspired embroidery, jewels and ruffles.

Renaissance Details


Yes, a little early for Christmas bling but put up with it, we may! Christmas is coming early! Sparkles, studs and bling are shown in a whole new light this season. Dolce and Gabbana, fend and Adam Selman all picked up on the trend and made the catwalk shine. We are beyond obsessed with Adam Selman’s tinsel covered jumper dresses.

Shiny Studs & Sequins


This is a trend that resurfaces a lot. Whether it is tailored jackets at Marc Jacobs or edgy, structured pieces from Alexander wang, military inspired utility pieces are big news for Autumn.Expect the high street to really catch on to this one with Zara, Monsoon, New Look and a whole host of others already offering up this trend in spades.

Military style buttons


For those days when you just need the tiniest cover up ever, designers present us with this option. A little retro but also very chic. Take inspiration from Christian Dior, Burberry, and MSGM.

Cosy Capelets


Not for the faint hearted what shocked most about this trend is that metallic was seen in detailing not just on ‘out there’ designers but also more demure fashion figures. Check out collection from Alexander Wang, Ji Oh, Dion Lee and Michael Kors.

Metallic Fabrics


Off the shoulder shirts have had their day. Now it is time to make room for a new shape. Spotted on no fewer than 5 shows, it was popular on the runway. It was seen at Herve Leger, Rodarte and Self Portrait, which is one of the hottest brands crossing the designer – high street fashion line right now.

Assymetrical Tailoring


One of the top fall 2016 trends and spanning further back than that is the look of pleats. It was Alessandro Michele who made the pleated midi skirt and lacy underwear combination so enticing and that is where we have continued onwards from. Pleats exist on just about every piece of fashion now. We see them on Gucci quite a bit, with multiple layers of colorful goodness, Arthur Arbesser, Fendi, Salvatore Ferragamo and many more adding to the pleated fashion collections.



The suede is very much a trend left from 2015, where the 1970s was the era of choice and the designs were retro and blasts from the pasts. One of the most practical and wearable fall/ winter 2016-2017 fashion trends, suede has that special shine to it that only suede can have, the softness of the pieces all the more reason to invest in this winter-perfect material. At Tory Burch, we see suede in denim blue colors, falling to mid-calf. Narciso Rodriguez brings in lovely suede coats worn over satin slips, and Derek Lam does a dual colored midi skirts in pencil dimensions to keep up the cowgirl meets 21st century look alive.



We have always loved the leather jackets, the leather tops and skirts and everything in between. How can one get enough of leather anyway? Leather skirts in black, falling to mid-calf, appear under oversized sweaters at Rag & Bone. Leather was found on trousers, skirts, dresses and more, even on hoodies for a cleaner effect. Leather was spotted in synthetic, shinier forms on Mulberry, with high necks, ruffled front, long sleeves, and above the knee hems.

Effects at Mary Katrantzou were a little more on the psychedelic side, with images of blue butterflies, red stars and a whole lot more appearing on those skirts.



While more common in 2015 and on the spring runways, both embroidery and lace are still a vital part of Autumn. At Mulberry, the gorgeous lace dresses also come with leather jackets worn over and shiny studs adding to the swishing effects of the skirts, making the pieces all the lovelier to own. Roberto Cavalli and Alberta Ferretti were two of our favourite designers showcasing this beautiful trend.

Embroidery & Lace

Happy Autumn everybody x

Colour analysis, stylefish
A shade for everyone in the audience

This weekend I had 9 of my lovely students for session 4 & 5 of their Personal Styling course and colour was the topic! The reaction I get from students every time I teach colour analysis never ceases to amaze me!

It excites, inspires, scares and provokes people to think about colour, personal styling and shopping in a whole new light. Just like understanding your body shape can help you to make better choices, understanding the colours that suit you best makes a monumental difference in how you begin to build your wardrobe and how you put things together. It can be hard however if you believe certain colours suit you or for a long time you have been buying certain colours only to realise through the science of colour analysis that actually you have been taking the wrong direction all this time. That’s hard.

In fact this topic prompted me to write this post.

I hate the idea that colour can make people feel restricted by what they can now wear, buy and try. I get that as part of the learn process you can feel that you now know the ‘answer’ if you like to what suits. Even if you don’t particularly like that answer. I have never met anyone who has not grown to love and respect their colour palette. But that aside my personal feeling is that knowing what colours we are made of allows us to make all our choices with deliberate intent, whether we are following our palette or not. I would hate in fact to follow the formula all the time but I do want to have a consistent theme running through my wardrobe for which colour plays a big part. Probably about 40-50%.


My colours are ‘deep’ and ‘warm’.

Earthy if you like. It took me a long time to accept this as I used to be very much a ‘pink’ person and like many had to go through that process of understanding, looking in my wardrobe at all my (sometimes silly) choices and start my styling with a fresh perspective (which included a lot of trial and error) and a fresh approach. But so many of my choices are also driven by other things that are equally important to me. Things like is the item ‘modern’, ‘comfortable’, ‘quirky’, ‘sophisticated’. This is me. My personality. The things that are equally important to me. I am thinking about the overall look you see, not just the item. In fact there is a whole school of theory around the topic of buying colours and clothes to match our personality called Fashion Feng Shui but that’s another day’s work!

I also like to play around with lighter and darker shades of my ‘earthy’ colours. Here for example is a peachy coloured Zara coat I bought, which I adore. Is it a ‘Deep’ colour? No. Do I love it? Yes. I like to team it with more definite colours, here with the definite nautical stripes in this Vila dress. Definite prints is just another way to play with the ‘Deep’ overall impression I should give in a look if I am following my colours. Sometimes I team with a stronger orange costume accessory or a coral lipstick too.

Colour analysis, stylefish

You see, colour is about having fun.

Understanding what suits you is just the starting point to creating a wardrobe you love and helping others to do the same! The ultimate question we need to ask ourselves is ‘how do I feel?’ in the item or outfit. If it feels just like you, then I always say go for it. There are so many more things at play that form part of the decision over and above colour. If there is ANY niggling doubt about it, don’t do it. This is a rather simple rule of thumb!

Finally, the amazing thing about colour is that every colour has so many shades. In fact, if you love a particular colour and you are afraid to find out whether it will suit you or not, fear not! There is a shade of every colour that is your ‘wow’ shade. Have a read of this article I came across called ‘The Colour Thesaurus’ to read a little more about all the options and words used for different colours! Below I have just included a couple from this article:

colour analysis, stylefish

colour analysis, stylefish

colour analysis, stylefish

My take away for today is, I love seeing the difference an understanding of colour can make to women and their style. For me that starts with teaching my own students and seeing how it affects and excites them. From these wonderful women, they go on to spread colour love with their own friends, family and clients!

Julie x

Meet Personal Stylist Caroline Mooney

I love sharing stories from students and past students that I have been lucky enough to train and inspire in the world of personal styling and in what it takes to be a great personal stylist. Caroline is one of those.

I will always remember speaking to Caroline for the very first time. I was sitting having a coffee in London Waterloo station, waiting on a train and I remember thinking to myself as I was chatting to Caroline and telling her more about my training how unsure and nervous she was and just how much courage it took to pick up the phone. I instantly loved her!

Everything in life that is worthwhile and that you care a lot about brings with it the fear of the unknown. Caroline pushed passed the fear and joined my course and luckily for us has been good enough to share her story with us this week!


Tell us when and why you trained with Stylefish?

I have always had a love for clothes and fashion and when I saw Julie on Dragon’s Den, I knew then that I wanted to do my training with Stylefish and when the time was right, I just went for it and made that initial phonecall to Julie. I completed some of my training in June 2013 and did some further training in October 2015. I initially trained in teaching fashion classes and went back to Julie to complete my training to be able to offer one to one consultations also after this.

One Personal Stylist Shares her story.., stylefish

What’s the day job and what’s the dream!

I work part-time (3 days a week) as the Office Manager in a very busy Life Assurance Company in Dublin’s City Centre and will be there 16 years this June. I suppose I am now actually fulfilling my dream as I’m working as a Personal Stylist in my spare time. This is what I want to work on and build up a portfolio of regular clients. I guess like anything in life the timing has to be right. Now is my time!

How have you used your training since you finished?

I have hosted some Body Shape and Colour classes in ladies homes. I have also hosted a Style Fundraiser Evening with a large group of Ladies (70 approx.) which was a really busy and exciting night for me!

One Personal Stylist Shares her story.., stylefish

Tell us why you love teaching others?

I hope to share all the knowledge, tips and passion that I have for clothes and fashion and to inspire each and every lady to not be afraid to try different things in their everyday looks, in inexpensive ways. I love to see how when a Lady finds out what her Body Shape is, how the penny drops as it were….. and she gets it! It is amazing to see how a little bit of knowledge about your Body Shape can help your overall look greatly. A Personal Stylist to me also guides someone through the process of enjoying their style again and feeling great in the clothes they wear.

What have you learnt about your own style?

I try to pay a little bit more for certain key pieces in my wardrobe as it does make a huge difference and they will last the test of time…….

Where do you love to shop?

Anyone who knows me knows that I’m a Zara Girl!! It is one of the best stores on the highstreet that stocks the latest range of fashion at affordable prices. I am loving Dunnes Stores also at the moment as they have such a vast range of clothing lines to choose from, from Savida up to Designer wear e.g. Lennon Courtney, Paul Costello etc. The other highstreet stores that I like to shop in are Mango (Their new shop on Henry Street in Dublin is the business!), Karen Millen & River Island. I also like to shop from and online – check them out !

What’s your top tip when buying for your body shape?

It’s about accentuating your shape and enhancing what you have so you feel your best in every outfit you own. Once you’ve determined your body shape, you can begin to consider which fashion trends to embrace and which to avoid.

How did it feel to run your first class?

If I’m completely honest it was totally nerve-wracking but exciting also and once I got the first class under my belt the nerves got less and less. Nerves are good and they show you care about what you do!

One Personal Stylist Shares her story.., stylefish

What services do you provide and how do people find you!

The services I offer my clients are: Wardrobe de-cluttering, Personal Shopping, Body Shape (Classes & Individual Consultations), Colour Analysis (Classes & Individual Consultations). I have set up a facebook page called, my email is and my mobile number is 087-2358057.

A piece of advice you would give to those considering a fashion course?

Go for it, it is really enjoyable and great fun and you wont find a better teacher than Julie from Stylefish. It is one of the best decisions that I have ever made!

One Personal Stylist Shares her story.., stylefish

What’s your all time favourite fashion quote?

‘Give a girl the right shoes and she can conquer the world.’Marilyn Monroe

Thanks so much Caroline and we wish you the best of luck!

Julie x

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish
…Meet their NEW Conscious Exclusive Collection

It is the result of a beautiful H&M collaboration with the Musée des Arts Décoratifs located in the Palais du Louvre in Paris and is a collection I cannot wait to see instore. Working with and training personal stylists means I am always in search of great retail stories, collections and ‘that something different’ to inspire clients and myself! H&M have truly stepped up with their conscious collections over the last 2 years and 2016 is no exception.

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish


Inspired by the archives of the museum, expect beautiful wispy motifs, amazingly soft and sumptuous fabrics combined with just the right amount of structure and neutral colour. Things every woman’s wardrobe needs, but the best bit for me is just the quality of the collection. Sitting just in the right ballpark between ‘you get what you pay for’ and ‘value for money’ I think this is a collection every personal stylist, personal shopper and fashion blogger worth their salt will be uhhing and ahhing over. I certainly am.

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

There was an amazing bottle green safari jacket in last years collection I am still kicking myself for not buying. Worn beautifully by lots of fashion faces (most notably for me on International Stylist Courtney Smith). This idea ties in with everything we want RIGHT NOW from fashion – it’s fast, its great for the environment and it’s superior quality without the price tag.


Always a sign of a good collection when you simply cannot choose your favourite piece!

This dreamy salmon summer dress might just be it at just £49.99.

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

The collection will launch on Thursday 7th April to coincide with the opening of the hotly anticipated exhibition, Fashion forward – Three centuries of fashion. H&M is delighted to also reveal that Parisian art director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.

Here are some of my other favourites.

Black Structured Blazer £59.99
My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

Structured white wedding dress (if you want it to be!) £149.99

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

Black layered skirt £119.99

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

Top & Shorts both only £29.99

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

Cotton Blouse £29.99; Silk Trousers £69.99

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

White tailored Jacket £149.99

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

Beaded Skirt £69.99

My Love for H&M just grew 10 fold, exclusive conscious collection, stylefish

Form an orderly que!

Julie x

5 Things I Learnt at London Fashion Weekend, stylefish
Is it worth the trip?

Finally getting around to sharing stuff about my trip to London Fashion Weekend! I have been meaning to go along (embarrassingly!) since I started my business and have not made it up until now! To say that is shameful would be an understatement….

So, what is all the fuss about? As a fashion entrepreneur, is it all it is hyped up to be? Can you survive and thrive without it if you work in fashion and just what did I learn on my jaunt in Chelsea!?

Read on…

You gotta get out of your business to get into your business

Ok. I knew I would learn this lesson from the moment my LFW ticket arrived in the post. Sometimes, you can be so close to your business you don’t see the wood from the trees. London Fashion Weekend inspired a fresh fashion spirit into me and hence in turn my business and for us small businesses, that is just about everything we need to thrive!

5 Things I Learnt at London Fashion Weekend, stylefish

New Discoveries

You will never discover new things sitting at your desk (ok, ok, google ain’t toooo bad) but there is no substitute to meeting the people behind the brands, see and experience rails and rails of new design talent and inspiring designers who provide the personal styling world with beautiful clothes and jewels to share with our clients. Some of my favourite discoveries included Marina London who specialise in beautiful everyday silk basics, House of Sunny and Edge of Ember Jewellery.

5 Things I Learnt at London Fashion Weekend, stylefish

The freshness of fashion

Working in fashion is fun, exciting, fast moving and every girls dream :-) Going to London Fashion Weekend really invigorates your sense of just how big and exciting the fashion industry is right now. London IS leading the way for designers, retail and fashion styling. To be part of that really invigorated my sense of why I love what I do and just how many parts there are at play in making the industry what it is.

5 Things I Learnt at London Fashion Weekend, stylefish

A Bit of Shopping

This AMAZING Dolce & Gabbana Skirt just had to come home with me. It would be rude not too, right?? It was on the discount rail I promise. London Fashion Weekend is the place to be to bag a bargain from a designer you have loved from afar. If you want to buy special and inspire your wardrobe with creative design, modern aesthetic and special pieces, London Fashion Week and Weekend is the place to do it.

5 Things I Learnt at London Fashion Weekend, stylefish

Mary Katrantzou is Amazing

I got to see one of my all time favourite designers showcase their Spring collection, Mary Katrantzou and it was just amazing. To see the beautiful fabrics, sequins, detail and prints up close was just really special. In my everyday life and work, it is the high street what I rave about, teach about and bring students too. But the real inspiration filters from the passion high end designers bring to their collections.

5 Things I Learnt at London Fashion Weekend, stylefish

Moral of the story? Go!

Julie x



Personal Shopper Top Tips, stylefish
Students Finish on a High!

Personal Shopper is the buzz word of 2016. No longer are they perceived to be only for the rich and famous. Women everywhere lead lives that are busier than ever. Plus, in retail a Personal shopper now is not only a luxury but a necessity in order to create that all important customer experience.

A good personal shopper will save you time, money and stress. A great personal shopper will ‘get you’ and make that translate into the clothes they pick!

It is one of my all time favourite topics to teach and I am lucky enough to get to inspire women on my Diploma in Personal Styling the in’s and out’s of working as a personal shopper and all the tricks of the trade that I have learnt along the way! This weekend I had two ladies finishing their Personal Styling course in Dublin and so while I have been busy preaching what I practice to them I thought what better time to share these insider tips and tricks if you are ever considering delving into this wonderful topic!

So, if you want the inside track, keep reading!

Personal Shopper Top Tips, stylefish

Understand the Importance of Listening

When starting out it can feel like you have to do all the talking to impress your client, inspire your client and also give them value for money. Most women however, want to be listened too more than they want to be talked too! Take the time to have a coffee and get to know your client, their lifestyle and what fills their daily life. Also, what they find the most difficult. That way you can be sure you really understand what will fit into their wardrobe (metaphorically speaking!!).

Building Rapport

Sounds obvious right? Rapport is simply the quality of the relationship between two people. It is built on trust. If your client trusts you, it is much easier to get them to open up to you and it is also much easier to encourage them to try on items that might be outside their comfort zone. This is one of the key benefits of having a personal shopper!

personal shopper insider tricks, stylefish

The Importance of the Senses

It can be really useful to be in tune with which of the senses your client responds best too. For example some women love the touch and feel of different fabrics and materials or some others might be like a magpie, attracted to everything that glitters and sparkles! If you can get a sense of what’s most important to them whether it is the practical side of things like having comfortable and breathable fabrics or whether the ‘look’ and finding the unusual is more important, this can really help direct you in a shop.

Influencing Your Clients

One of the most difficult elements when starting out as a personal shopper can be putting your style to one side in a way and totally immersing yourself in what is right for your client. You are so used to making a bee line for what you like but now it is about understanding your client fully. Once you have gained your clients trust, you can pace and lead them into new ways of doing things but you must first fully understand their point of view and immerse yourself in the shop from their perspective.

personal shopper top tips, stylefish

Sizing Rules

Become aware of your clients size according to what you think will work, not according always to what they tell you. Two out of three women buy the wrong clothes size so it is key to first understand their body shape, what it is you want their clothes to do to help create or maintain proportions and balance and then choose the size you feel will work with whatever shop or brand your choosing from. Also, remember that is the beauty of having a personal shopper. You can do the running to change sizes easily!

Start at the Bottom

This is one I always get my students to practice. If you choose a great pair of jeans or skirt and it works you can have so much fun creating different looks around this. I usually find it is the bottom half that is the best to get right first. Without ‘key’ items your client will buys ‘pieces’ but it is much more inspiring for them to be able to buy outfits!

personal shopper top tips, stylefish

Getting the Feel Good Factor

That moment you know your client feels great in a look your have put together is a great feeling! You know instantly they are happy and feel good. She walks out of the fitting room full of confidence. She looks comfortable and happy. The difference this makes in the process can be dramatic. Your client begins to open up more, trust you more and try out more things! You are aiming for this to happen as early on in the process as possible so everyone can relax!

Hope this has been a fun and insightful read!

Julie x

5 Second Outfit Tweaks Every Personal Stylist Should Know, stylefish
Practice Makes Perfect!

Every Personal Stylist worth their salt will know that great style is about little things! Tricks of the trade, small details, playing around to create subtle differences that make all the effort worthwhile! None of what I am about to share is magic. They are simply 5 second appearance tweaks that can enhance your overall look and that I like to share when training personal stylists!

The Front Tuck

Style is all about proportions, right? (It is, trust me!). We know baggy is in right now but to save yourself going down the bag lady route, you have two options. Go fitted on the bottom half to balance out with the loser top half or use this simple trick of the ‘front tuck’ to create shape, show the waist and look casual yet ‘styled’. Works everytime!

5 Second Outfit Tweaks Every Personal Stylist Should Know, stylefish

Knot Your Shirt

The white shirt is going to be massive news for Spring 2016. With cut out sleeves, oodles of fascinating shapes and styles, every woman should own the classic version that they can have a little fun with. Simply leave the bottom two or three buttons open and tie in a simple knot. Team with jeans, skirts and tights and if your knot is leaving your midriff feeling a little exposed, simply opt for a cami or teeshirt underneath for an extra element of styling knowhow. A higher waisted pair of jeans also works a treat with this look.

5 Second Outfit Tweaks Every Personal Stylist Should Know, stylefish

Push Up Those Sleeves

I have used this trick many times when personal styling. Sleeves can be a right drag! If they are too long they can make you look uber short! Especially if you are wearing an uber stylish longer mac or overcoat. You are in ‘wheyey’ too much fabric territory. Push those sleeves up and bring back a lovely balance, give yourself more height and feel instantly ‘styled’.

5 Second Outfit Tweaks Every Personal Stylist Should Know, stylefish

Scarf It

Who doesn’t love a good scarf? Just yesterday I picked up this stripey number in Zara. For €7.95, I plan to wear with teeshirts to jazz them up, on my head when I’m have a bad hair day and as a bow on the waist of my jeans when I am in a girly mood! (Bows are big this season too!). Find the one you love, keep it short enough so the fabric doesn’t overwhelm the rest of the outfit and have some styling fun!

Zara Scarf

5 Second Outfit Tweaks Every Personal Stylist Should Know, stylefish