In their first major fashion show of the year, Clerys wowed Ireland’s leading fashion press last week with an exquisite showcase of key fashion trends and covetable brands in the rooftop space (I and many had never even seen before). Formerly a restaurant but closed to the public for over a year, the rooftop provided a fresh and exciting setting for the fashion show.
The room was styled to resemble a cherry blossom garden in bloom, a theme that was carried from the store’s O’Connell Street windows right up to the rooftop. Guests made their way from the ground floor in a custom styled elevator that transported them from everyday normality to a sartorial paradise.
“Our spring/summer show is all about surprise and delight” commented Judy Cimdins, buying director for womenswear at Clerys. “This season, we have taken our fashion friends to a new space, presented as they have never seen before, and we showed our key brands in a fresh way. Labels like East, White Stuff, CC and Joules are ideal for updating your wardrobe for spring/summer and high street favourites such as Miss Selfridge and Warehouse offer key pieces at such affordable prices.”
Sarah Morrissey opened the show with a blossoms and blooms scene, wearing a Kaliko coat, floral jeans and a gingham shirt. The flirty floral prints paired with pastels echoed the rooftop’s décor and summer sorbet hues of mint, turquoise and duck egg blue paired ran throughout.
It was all about fine knits and textured fabrics in the ‘luxe layering’ scene with sumptuous knitwear by Les 100 Ciels. The French label, designed by former Joseph designer Camille Serra, in big fashion news is exclusive to Clerys and centres around classic yet contemporary cashmere pieces and features luxurious tunics, dresses, sweaters and trousers at affordable prices. Models wore shoes from Brandshop. New to Clerys, Brandshop is an exciting lifestyle footwear store with brands such as Timberland, Vans, Lacoste and Sebago. Brandshop also boasts the largest selection of Converse in Ireland and a ‘Click & Collect’ service for Clerys customers.
Another key trend for summer is ‘Cruise Cool’; a nod to nautical worn in a fresh and sophisticated way with vibrant yellows and reds paired with pretty prints and polka dots. Safari is also back in a big way this season in Clerys. Utility khakis teamed with animal prints, this trend is daring and wild.
Printed kimonos and embroidered pieces perfectly captured the ‘Global Traveller’ look. Clashing prints and ethnic inspired pieces all had the audience feeling a sense of wanderlust.
Find out more at http://www.clerys.ie/explore-clerys/