What’s in a name?!
It’s one of those terms that scares many away from a fun and rewarding career in fashion! Image consultancy and Image Consultant training seems somehow out of an out of date or scary concept (so you tell me anyhow!). But ladies remember being an ‘Image Consultant’ it is just a fancy name for being a great personal stylist who wants to help women create a style they love and an ‘image’ that reflects them, their lives and the message they want to create through their clothes.
I have just been putting together a ‘career options’ page for my site and it really got me thinking about the term ‘Image Consultant’ and ‘Image Consultant Training’. What is it really?
Image Consultancy is the art of working closely one to one with clients in developing a style they love and portraying the image they want to portray. Image Consultancy is similar to Personal Styling but can be perceived at times to go a little deeper working with clients on self-confidence, self-esteem, understanding style and confidence and how they work together, looking at all elements of your image from body language to posture alongside clothes.
My Diploma in Personal Styling covers all aspect of ‘style coaching’ and ‘Image Consultancy’, showing you the importance of being able to offer your client base a much deeper lever of service whether you choose to call yourself an Image consultant or not. In my experience the term image consultant can work really well for stylists looking to work with corporate clients and it also works quite well with the more mature client where this term seems to be the most relatable.
To be a great Image Consultant and Personal stylist you will need (my top five):
1. A love of fashion.
2. An understanding of the link between feeling good and looking good.
3. A passion for helping others create a style and image they love.
4. An interest in following the latest fashion trends, events and stores to make sure you give your clients access to your expertise and know how.
5. A love of making others feel excited about their style and how they look.