…Meet their NEW Conscious Exclusive Collection
It is the result of a beautiful H&M collaboration with the Musée des Arts Décoratifs located in the Palais du Louvre in Paris and is a collection I cannot wait to see instore. Working with and training personal stylists means I am always in search of great retail stories, collections and ‘that something different’ to inspire clients and myself! H&M have truly stepped up with their conscious collections over the last 2 years and 2016 is no exception.
Inspired by the archives of the museum, expect beautiful wispy motifs, amazingly soft and sumptuous fabrics combined with just the right amount of structure and neutral colour. Things every woman’s wardrobe needs, but the best bit for me is just the quality of the collection. Sitting just in the right ballpark between ‘you get what you pay for’ and ‘value for money’ I think this is a collection every personal stylist, personal shopper and fashion blogger worth their salt will be uhhing and ahhing over. I certainly am.
There was an amazing bottle green safari jacket in last years collection I am still kicking myself for not buying. Worn beautifully by lots of fashion faces (most notably for me on International Stylist Courtney Smith). This idea ties in with everything we want RIGHT NOW from fashion – it’s fast, its great for the environment and it’s superior quality without the price tag.
Always a sign of a good collection when you simply cannot choose your favourite piece!
This dreamy salmon summer dress might just be it at just £49.99.
The collection will launch on Thursday 7th April to coincide with the opening of the hotly anticipated exhibition, Fashion forward – Three centuries of fashion. H&M is delighted to also reveal that Parisian art director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.
Here are some of my other favourites.
Black Structured Blazer £59.99
Structured white wedding dress (if you want it to be!) £149.99
Black layered skirt £119.99
Top & Shorts both only £29.99
Cotton Blouse £29.99; Silk Trousers £69.99
White tailored Jacket £149.99
Beaded Skirt £69.99
Form an orderly que!