Fresh Start, Fresh Fashion
Last Wednesday Pamela Scott had a customer evening in their Grafton Street store. Much more important than the opening itself, this was the first chance for Pamela Scott’s much loved customers to see the wonderful store refresh and of course to experience and find out more about the Style Suite and Personal Shopping service.
I am delighted to bring you a behind the scenes look at what you missed and of course to give you all the fashion from the night!
Gorgeous new store just before the event!
The brand new shoes and accessories floor downstairs
Just before customers arrived team Pamela Scott had time for a quick piccy!
(From left to right; moi, Marketing Director Robert Barron and Personal Shopper Emma Grant)
Emma, Pamela Scott’s new instore Personal Shopper styled 16 looks on the evening as part of a fun fashion show. We had 5 ladies who did a fantastic job at modelling the new Autumn collections. A big shout out to Pamela Scott customers Colette and Sharon who modelled alongside staff Anne, Martha and Caroline. They inspired us all!
Emma talked us through her inspiration for the looks she created as she mixed and matched brands from throughout the store and of course showed us NEW brands just introduced such as Cartoon and Absolute Jewellery. A big mention also to all the gorgeous shoes from the brand new shoes and accessories floor.
Stylefish fashion class
I had some fun with customers as I shared my top tips for shopping for your body shape this Autumn alongside my top three ways to get creative with the gorgeous new autumn collections.
(Above, I’m wearing an OPUS stripe top from the ground floor here teamed with a Veramont lace skirt from the occasionwear department).
But the highlight of the evening for me was seeing all the hard work Pamela Scott has done really appreciated by the people who matter most, you, the customer.
Seeing big smiles, cocktails in hand as the store was filled with fashion chat, warmth and gorgeous style is what this great Irish fashion brand is all about. Pamela Scott’s ethos to always put the customer first and provide the customer with a personalised customer experience of course is something I hold very close to my heart.
We all know as women, what we want is real. Real inspiration. Real women and a real love for helping the customer put together outfits that excite and inspire!
Roll on lots of fun shopping trips and hopefully plenty more customer events. Drop instore, or click to make an appointment with the lovely Emma and get your name on their VIP customer list NOW!
Some of my other fav looks created by Emma:
Brands in this look include Zapara, OPUS, shoes from the new Shoe Lounge and shawl from Jaeger (if my memory serves me correctly!)
Brands include Jaeger coat and scarf, Cartoon jumper, Joseph Ripkoff trousers, loafers and bag from the new shoes and accessories floor. All modelled by Colette.
Zapara trousers, OPUS jumper and Cartoon shawl cardigan modelled by the lovely Sharon. Oh and the sparkly shoes (did someone say Christmas?) from the new shoe lounge.
Sharon is modelling a gorgeous Closet high waisted skirt and off the shoulder body suit also from Closet. This look was one EVERYONE loved, mostly as Emma inspired us all not to be afraid of the body suit!
Staff member Anne is modelling a mixture of brands here in pastel shades from Cartoon, Betty Barclay and OPUS. I think I got this one right!