REAL WOMEN TRYING STYLISTS OUT FOR SIZE
By Elizabeth Lavin
Think you have to be part of the celebrity elite to have a stylist? Well this entrepreneur is proving the idea is not so off the rails. Stylefish, which specialise in teaching women how to dress through fun classes, is recruiting teachers to cope with the interest for classes. Julie Cobbe, who appeared on Dragons Den, created the franchise in 2009. She now has ten teachers who travel across the country dispensing advice. “It’s for women who want to look good and still save money. I am looking for new teachers all the time for every part of Ireland.” She said.
During a class lasting two hours and costing €40, customers can expect a personalised assessment of how they should dress according to their height and figure, aswell as getting a personalised style guide to help them. The classes have been popular with new mums, students, young and old alike. And in these times of recession, Ms Cobbe reckons that her advice shows women how to ‘spend less but spend better’.
She said “It’s very important that women look and feel good about themselves but they don’t have the same budgets they used to for fashion.” Miss Cobbe received an investment of €30,000 from entrepreneurs Norah Casey and Gavin Duffy on RTE’s Dragons Den in 2009 to expand the brand.