Published on: February 28, 2012

We all know how important wearing the right underwear can be to making or breaking an outfit. Whether it is a dress, top or anything else, your clothes hang from those all important curves. If you don’t mould those curves ladies, fabrics won’t sit right & waists will be lost. If I had a euro for every ill fitting dress I have spotted on the street only because the bra is pinching, pushing or pinning those bad boys to a place they should never be! So we are always interested to hear more about figure fixing underwear (that does not cause pain!).

The new age-defying Playtex Tonique Contour bra has just been launched in Dublin by the gorgeous Celia Holman Lee. The secret to the new, age-defying, yet comfortable ‘WI-FI’ bra is innovative technology that supports the bust and enhances its shape using a patented Flexi–Support Panel.

Want to know more? The curved panel, made of flexible plastic, replaces underwire to lightly support the sides and underneath of the bust.  By sitting on the breast tissue itself and distributing support across the wide panel, the result is a younger looking bust without the discomfort of underwires. Hmmmmmm. Should we believe them?

Seemingly so. Playtex recently ran an Irish consumer trial, to find out how Irish women found Tonique Contour – a staggering 83% of women agreed that the new Playtex Tonique Contour bra takes years off the look of their busts –with 25% finding their bust looked up to 10 or more years younger when wearing the bra during an independent trial.

What’s more, over 80% of women thought the bra gave them a better-shaped bust and found the bra comfortable. Marica Carleschi, Playtex Marketing Manager, comments:  “Tonique Contour is the bra women everywhere have been waiting for.  The unique new Flexi-Support Panel has been developed by experts at Playtex to shape and support women’s busts like never before.  The result is a younger, firmer looking bust and enhanced silhouette, with maximum comfort but without underwire.”

Mary Killeen from Dublin who took part in the trial of Tonique Contour comments: “From the moment I tried on Tonique Contour I was converted. The molded support gives incredible shape and support. The product really does give “underwire support”, without the underwire, making it really comfortable!”

Price & Stockist Information

Tonique Contour retails at €41.00 (sizes 32 – 40 B – F) & is available in ‘black’ and ‘skin’ at all good lingerie stores, independent retailers and selected Debenhams and House of Fraser stores as well as and You can check out more Information on the Playtex website here…

No more excuses ladies! Style Fish x

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