Last night saw 5 of my students finishing their 12 week Personal Styling Diploma. Although I am very sad to see this super group of ladies leave me last nights class was full of excitement of finishing their fashion styling Diploma and excited about working with and getting to style real ladies!
To finish up our training last night they got to style their first two clients (that they had never met before) on the shop floor in House of Fraser! Ger and Helen were their two clients who volunteered to be styled through my twitter page and my newsletter!
As always ‘doing’ is such a vital part of learning and last night students learnt so many things about the real world of fashion styling and working with clients. First off, students went through both Ger and Helen’s body shape with them. Ger was a Pear shape and Helen (having over the last year lost an amazing 4 1/2 stone with Slimming World) was an hourglass.
1. Trying on looks is when you learn so much about your client! No matter what body shape your client is, it is only when they try on the first couple of outfits you really understand everything about their body shape and style preferences. On working with Ger students quickly realised even though she was a Pear, she had great legs that she was comfortable showing off in colourful skinny jeans!
2. Listening to the client is so important. It is so important to really listen to your client. Understanding their lifestyle, whether they have kids, what they are lacking in their wardrobe and what is most important to them is vital to help you when choosing looks. Being a Personal Stylist is about forgetting about your preferences and get into the head of your client!
3. Height is such an important part of styling. Students really learnt how much the height of your client can really affect what will work. The shorter the height and shorter the lengths of jackets, skirts and tops should be. Height is all about proportion and you want your client to wear the clothes you choose, not the other way around! In the above picture we tried a longer coral jacket that very quickly students realised was drowning Helen, whereas this fitted baby blue leather jacket gives her shape and shows off her waist.
4. Keeping in mind all the parts of your clients shape you want to show off is important. When you are then scouting the shop floor, looking for detailing, accessories and colours that help you do that. It is important to think of your client as a blank canvas and you are creating looks that excite your client! The below jumpsuit was something Helen would have never picked for herself and look at how it shows off her waist?
5. Completing the look is so important. Bring into the fitting room accessories, shoes, bags and different ways to have fun with your client is a big part of the process and sometimes it can be hard for us all to visualise what we would wear with that great pair of jeans or that dress. A Personal Stylist should inspire you to think about lots of different looks and colours and work together.
Here are my students (with me in the middle!) having received their Diploma’s at the end of last night’s class! Why not sign up to join in my online webinar on Tuesday May 5th to find out more about style and image training!